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Delivering Excellence in the Age of AI or Association 4.0

.orgSource

But for decades, associations easily held pride of place in their industries. Even before COVID-19, the rapid pace of technology and its impact on culture was upending traditional business models. And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise.

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Association 4.0—A Playbook for Success

.orgSource

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. With a growing business, things change, but they don’t get easier. Association 4.0:

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Drones, Robots, and Farmers—Prepare Your Association to Meet Fast-Moving Technology Trends

.orgSource

This type of industry cross-pollination is going to make defining the future workforce very different.” I interviewed Hugh for, “Association 4.0 : An Entrepreneurial Approach to Risk, Courage, and Transformation,” a book I wrote with my business partner Kevin Ordonez. They felt that they had no professional home.

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How the Medical Industry Can Find Success with Virtual Trade Shows

AccelEvents

The COVID-19 pandemic has forced many industries into a “new normal”. With dropping revenue and antiquated sales models dying left and right, each industry must work toward a new way of doing business and doing it effectively enough during these unique circumstances. . One way to do this is through virtual trade shows.

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Don’t Get Too Comfortable at the Top–AI Puts a Twist on Leadership

.orgSource

Several years ago, my business partner Kevin Ordonez and I, wrote two books. Our goal was to help association professionals navigate a new technological era or Industry 4.0. leadership is how we christened the skill set we identified for success in digital markets. Association 4.0 An Association 4.0

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Stay the Course Through Changing Weather—Strategic Advice From Association CEOs 

.orgSource

The association industry has a reputation for clinging to traditions as stubbornly as Linus hugs his trademark blanket. During 2018 and 2019, my business partner, Kevin Ordonez and I, interviewed approximately 50 association executives. Their advice about strategy, leadership, and digital business is still ahead of its time.

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Beyond Bronze, Silver, and Gold—Grow Success With Purpose

.orgSource

This uncertainty prompted me to invite two of the most visionary people I know to spend time with me on my podcast considering the future of the association industry. Sharon Rice is Managing Director of Business Strategy at.orgSource and Garth Jordan is CEO of the American Animal Hospital Association. This episode will air on March 30.