Kickstarter: Funding Creativity in a New (Old) Way
Museum 2.0
JULY 12, 2010
Pledge levels. While backers can fund you at whatever level between $1 and $10,000 they desire, most Kickstarter projects offer rewards at discrete pledge levels to motivate people to give specific amounts. The all-or-nothing funding approach makes many project creators conservative about their ambitions.
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