Marketing and Engagement: Making the most of your Emails
Amy Sample Ward
MAY 17, 2011
Last week, I visited Omaha, Nebraska, and had a great time presenting to the PRSA Nebraska chapter. Tips to grow your list: Short sign-up forms – you just need their email, ultimately, and you can start building out their profile of what actions they take and how they engage. Email Campaigns: Know Your Audience and Get Results.
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