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Online Community Building: Gardening vs Landscaping

Amy Sample Ward

My current job title includes the term “Community Builder” and I get asked nearly every day just what that means: how do you build community? where is the community you want to build? I want to take a break from all the hard work building community (does that get a wink?) Community building” is about a lot of things.

Community 226
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Social Networking Strategies: The Limits of Cutting and Pasting

Amy Sample Ward

My latest contribution to the Stanford Social Innovation Review is up on the opinion blog – you can read the post and join the conversation on the SSIR blog or read the full post below. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort. Community First.

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6 Tips on How to Use Social Media to Acquire New Donor Prospects

Nonprofit Tech for Good

In this age of Google Ad Grants and inexpensive Facebook, Instagram, and Twitter targeted advertising, one can drive traffic from what is a primary relationship-building platform to an organization’s website or to a lead or landing page. Social media sites are for relationship building.

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

Bottom line – nonprofits are having some success in connecting with new constituents and generating action, but the social network works best when requiring a low level of commitment. Like other studies have noted, social networks like Facebook are not raising much money. hours per week on the social network.

Facebook 250
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Multichannel Givers: The Key to Online Fundraising Success

NetWits

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. Online Donors Need to be Moved Offline.

Online 234
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New on SSIR: Slacktivism, the gateway to change?

Amy Sample Ward

Create opportunities for taking action that bridge online and offline, and start moving people on both sides of the computer. Getting Offline. The Internet can serve as a gateway to online and offline civic and political engagement, including volunteerism, community problem-solving, and protest activity.

Change 194
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Which Social Networking Analysis Term Best Describes Virgin America?

Beth's Blog: How Nonprofits Can Use Social Media

I've been in Washington, DC for the Network Effectiveness and Social Media Strategy Map working session for Packard Foundation Grantees convened by Monitor Institute. This is a post to help me identify what I don't know about social network analysis and mapping tools with the hope that you'll fill in the gaps in the comments.