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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth.

Metrics 297
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To Build or Buy a Software Solution: Which is Right for You?

Association Analytics

We’ve all heard the catchphrase, “ if we build it, they will come. ” While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. You need to have the right talent for a technical build.

Software 321
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Building this trust with your community and stakeholders is only possible through radical transparency—sharing information into the world that showcases who you are as an organization, your strengths, and your areas of opportunity. Here are the metrics: Program ratio = program expenses / total expenses.

Metrics 107
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Sponsorship Dollars.

Metrics 98
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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 116
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DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Here are some questions that can help get people talking to start sharing the groups they work with. Instead of listing “blog posts,” instead, list what those blog posts are about: maybe job openings, volunteer opportunities, news about your work, examples of your services or people you have helped.

Metrics 219
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Level Up Your Marketing with Analytics

Association Analytics

With membership marketing, the key is to build loyalty. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Association membership marketing is much different than marketing a product for sale.

Analytics 169