Whole Whale

MARCH 28, 2025

But if you want to build a movement, you need more than momentary momentum. At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. It ensures you’re filling the top and building trust along the way.”

Digital 52

Digital Strategy Marketing Nonprofit 52

.orgSource

FEBRUARY 4, 2025

Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth. Monitor Key Performance Indicators (KPIs) : Define and track KPIs that align with your strategic goals, such as member engagement, retention, and satisfaction metrics.

Associations 221

Associations Technology Digital Analytics 221

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Analytics 169

Analytics Marketing Taxonomy Metrics 169

Greater Giving

MARCH 27, 2025

Building a strong online presence is one of the most exciting and impactful ways to amplify your nonprofits reach. Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. Build Awareness on Social Media.

Online 59

Online Build Nonprofit Social Media 59

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Data 169

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Marketing overhauled how the organization viewed them. The good news?

ROI 81

ROI Channel Measure Results 81

Nonprofit Tech for Good

MARCH 31, 2025

By Tasha Van Vlack ,founder of The Nonprofit Hive a free platform that builds one-to-one connections between nonprofit professionals for peer learning and support. Why Features Alone Dont Create Engagement Community building experts, such as FeverBee , consistently emphasize that successful communities are built on more than just features.

Community 163

Community Technology Nonprofit Conversation 163

TechCrunch

MARCH 31, 2023

“If you saw VCs dumping dollars — in a tougher fundraising market, no less — into a technology like AI that you could implement into your own business, why wouldn’t you? .” “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

Metrics 97

Metrics Survey Team Build 97

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. Build Relationships : Approach influencers with sincerity and a genuine interest in collaboration. Ever considered Influencer Marketing for your nonprofit?

Social Media 331

Social Media Media Social Influence 331

TechCrunch

FEBRUARY 14, 2023

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. More posts by this contributor 4 video content tips for your startup’s growth marketing Teach yourself growth marketing: Which metrics really matter?

Team 96

Team Marketing Build Channel 96

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters.

Fundraising 96

Fundraising Nonprofit Grant Language 96

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. Text messages present an impactful opportunity to enhance your marketing strategy and connect with supporters quickly and personally. These strengths make text messages especially well-suited for: Relationship-building efforts.

Strategy 115

Strategy Marketing Channel Donor 115

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

Consultant 52

Consultant Marketing Nonprofit Social Media 52

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

Conversation 246

Conversation Rate Websites Social Media 246

Candid

NOVEMBER 5, 2024

Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services. Look at tools such as Double the Donation to see if your corporate volunteers are eligible for Dollars for Doers grants or matching gifts. Recruit potential board members.

Nonprofit 111

Nonprofit Volunteer Survey Community 111

TechCrunch

FEBRUARY 14, 2023

Software founders have never had so many metrics thrown at them by VCs on how to run a business. We’ve never believed that great businesses are built solely on metrics or KPIs. Rather, we guide founders to build a strategy that helps them understand when to grow, when to pull back, when to spend and when to save.

Metrics 98

Metrics Strategy Structure Chart 98

Fast Company Tech

MARCH 18, 2025

Architecture is, at its core, about problem-solving: balancing aesthetics, functional needs, and technical constraints to create effective buildings and environments. The most innovative firms in the industry expand this notion, solving pressing issues in new ways that build on or scale up existing techniques and technologies.

Los Angeles 98

Los Angeles Companies North Carolina Denver 98

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Otherwise, focus on building a following for your primary LinkedIn Page and do not create Showcase Pages. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

Strategy 119

Strategy Marketing Guide Sponsor 119

Get Fully Funded

DECEMBER 17, 2024

Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system. Customize your donation page to your organizations needs to build familiarity and trust among your supporters. Build a mobile-friendly giving process to exceed their expectations.

Donation 52

Donation Process Online Tips 52

Greater Giving

DECEMBER 19, 2022

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. So what are those metrics, and what data do you need to track to analyze them? Attendance Growth.

Metrics 98

Metrics Ratio ROI Sponsor 98

Association Analytics

JUNE 21, 2023

Solution : One way to combat this challenge is to build out a central repository using a modern ecosystem. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Whole Whale

APRIL 1, 2025

You need a digital fundraising strategy that builds trust, deepens relationships, and turns curiosity into generosity time and time again. It mirrors traditional marketing funnels, but instead of selling products, were building generosity and deepening commitment. How and where did they first learn about your org?

Strategy 52

Strategy Fundraising Guide Nonprofit 52

sgEngage

APRIL 4, 2024

But what if your organization could engage in a more thoughtful and systematic practice to build your organizations’ financial capacity without making this tradeoff? Building your organization’s financial capacity involves investing in solid financial systems, but also engaging in more strategic board governance and leadership.

Strategy 119

Strategy Build Program Fund 119

Bloomerang

NOVEMBER 1, 2024

We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them. Capacity building campaigns to create more love all around should become commonplace. Why is this important?

Tips 114

Tips Strategy Volunteer Donor 114

Tableau

JUNE 6, 2022

Product Marketing Manager, Embedded Analytics, Tableau. When creating an embedded analytics offering, the biggest decision is whether to build an in-house solution or purchase a turnkey solution. However, building in-house is a time-consuming, manual process that’s hard to scale and even more challenging to keep up to date.

Analytics 118

Analytics Build Data Accessibility 118

TechCrunch

FEBRUARY 27, 2023

More posts by this contributor Use predictive marketing to cut CAC at your PLG B2B startup As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies.

Campaign 95

Campaign Marketing Retention Metrics 95

Tableau

OCTOBER 7, 2024

Tableau is a leader in the analytics market, known for helping organizations see and understand their data, but we recognize that gaps still exist: while many of our joint customers already benefit from dbt and trust the metrics that result from these workflows, they are often disconnected and obscured from Tableau’s analytics layer.

Integration 138

Integration Metrics Analytics Data 138

Fast Company Tech

APRIL 1, 2025

It’s been really fun to be building a collection with that in mind, in terms of expanding our customer base. He described the process of building the images as elevating the iconic. To do that, he aims to balance Gaps metrics-driven approach with his own taste. There’s an explicit play for Gen Z with GapStudio.

Design 115

Design New York City Photo Trend 115

Forum One

NOVEMBER 26, 2024

By building this analysis into the decision-making process, organizations can make more informed choices about when and how to leverage AI responsibly. Our Approach: Practical, Scalable, Sustainable At Forum One, sustainability isn’t a marketing buzzword. We’re not just building digital products.

Digital 104

Digital Impact United States Integration 104

Towards Data Science

AUGUST 2, 2023

A Step-by-Step Guide to Building an Effective Data Quality Strategy from Scratch How to build an interpretable data quality framework based on user expectations Photo by Rémi Müller on Unsplash As data engineers, we are (or should be) responsible for the quality of the data we provide. How much should we worry about data quality?

Data 98

Data Effective Strategy Guide 98

TechCrunch

AUGUST 16, 2021

Michael Cortez, vice president at YL Ventures, focuses on business development initiatives to grow the market leadership of the firm and its portfolio companies, with an emphasis on strategic and tactical support for early-stage go-to-market activities. More posts by this contributor. Michael Cortez. Contributor. Share on Twitter.

Benchmark 142

Benchmark Companies Israel Metrics 142

Greater Giving

DECEMBER 2, 2024

The key to building a winning team is understanding the team members you should select and the vital responsibilities they’ll handle. Sponsorships Officer Like major donors, sponsors are a vital audience with whom your organization must build relationships to secure the funding or support it needs.

Team 52

Team Fundraising Grant Gift 52

TechCrunch

FEBRUARY 2, 2023

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “Lavender is well-capitalized to continue building in the current market.

email 99

email Marketing Rate Generation 99

.orgSource

JUNE 24, 2024

And, without guidance, trying to keep pace in an unpredictable digital market can be a frustrating exercise. Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members.

Associations 221

Associations Professional Leadership Skills 221

DataRobot

SEPTEMBER 1, 2022

Building AI Trust During Uncertain Market Conditions. This also shows how the models compare on standard performance metrics and informative visualizations like Dual Lift. Manage changing market conditions. Here the DataRobot view shows that the Challenger beats the Champion on some metrics, but not all.

Project 145

Project Help Metrics Model 145