Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. As a result, we not only strengthened our relationships with existing supporters but also attracted new donors.

Donor 105

Donor Strategy Relationship Children 105

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Practice donor segmentation.

Relationship 111

Relationship Donor Build Tips 111

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

Mail 120

Mail Roles Digital Fundraising 120

The Fundraising Authority

AUGUST 6, 2021

You need to build relationships (with sponsors, auction donors, guests, etc.) Build new relationships. 7: Relationships matter. Fundraising is all about relationships. Fundraising events are all about relationships too. Add them to your mailing list. You need to cultivate your donors.

Profit 339

Profit Fundraising Sponsor Money 339

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Research the steps needed to create a direct mail fundraising program (e.g. bulk mail permits, rules and regulations, mail houses). your neighbors.

Fundraising 340

Fundraising Donation Donor Social Media 340

The Fundraising Authority

NOVEMBER 28, 2020

Instead, see year-end fundraising as a natural part of the lifelong relationship you are building with your donors. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail.

Fundraising 240

Fundraising Homeless Mail Profit 240

Bloomerang

NOVEMBER 21, 2024

Write, design, proof, test, and schedule all direct mail appeals, email appeals, and social media ads and posts (all must match). Coordinate with your direct mail drop, use segments and personalization appropriately, and split A/B test your subject lines. Perform any necessary list cleaning on your direct mail and email lists.

Calendar 111

Calendar Fundraising Gift Social Media 111

CauseVox

JANUARY 20, 2025

Segmenting Your Year-End Donors Once youve thanked your donors its time to start building an ongoing strategy to make them into lifelong supporters. From here you can start to build specific lists of different types of donors. Everything you know helps you build a picture of your donor. Whatever feels comfortable.

Retention 111

Retention Donor Strategy Social Media 111

Nonprofit Tech for Good

JUNE 19, 2019

Send direct mail, too! The chance to build a human connection is invaluable and will leave a lasting impression on your supporters. Cultivating your relationships with them will not only create sustainable revenue, but it will establish a deeper connection with people who share your vision. Thank them. Thank them often.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

JANUARY 13, 2020

Once you’ve thanked your donors , you can add another call-to-action to the page that will encourage them to continue engaging with your organization and help build a lasting relationship. 4) Add to Mailing List. Here are four great ideas for ‘Confirmation Page’ calls-to-action: 1) Send to Website.

Action 337

Action Donation Social Media Donor 337

sgEngage

OCTOBER 28, 2024

If possible, establish these relationships beforehand so you can make an immediate impact. Be Aware of Communication Challenges Understand that mail and other forms of communication will likely be delayed. Build Strong Partnerships Establish relationships with other grantmaking organizations and community leaders.

Disaster 85

Disaster Hurricane Philanthropy Resource 85

Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. Consider this your primer for establishing and building your organization’s digital presence. Building Awareness Through Paid Media Fundraisers and marketers often use owned media to build awareness of their organization.

Digital 52

Digital Media Build Social Media 52

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It will also help them build better relationships with major donors and their broader donor base. Gain insights into donor behavior, understand stakeholder preferences, and more, while freeing up time for relationship-building.

Donation 251

Donation Fundraising Data Donor 251

sgEngage

DECEMBER 12, 2024

There is no simple answer to the question of whether to consider a new constituent relationship management system. If you work at a school, are you able to track education and family relationships easily? Do you need to track volunteers , create event registration forms, track employee giving, create segmented mailing lists, etc.?

Change 105

Change Time Nonprofit Evaluation 105

The Fundraising Authority

DECEMBER 24, 2020

An astute reader e-mailed me after the article was published to remind me that I forgot one important piece of the puzzle: stewarding donors after they give. How to Steward—the Right Way The only way to truly steward your donors is to draw them into a deeper relationship with your organization.

Donor 177

Donor Profit Relationship Participatory 177

CauseVox

DECEMBER 2, 2024

By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close. As December 31 approaches, build urgency with countdowns and clear calls to action. For email, plan a series that builds momentum. Here’s how to do it.

Campaign 88

Campaign Fundraising Social Media Gift 88

sgEngage

NOVEMBER 7, 2024

Take steps to engage with them to build a committed relationship and convert them into lifelong supporters of your cause. Mail something memorable. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Pick up the phone. Add them to your welcome series of emails.

Donor 105

Donor Support Gift Advocacy 105

The Fundraising Authority

DECEMBER 22, 2020

When they need to get in touch with a donor or prospect, they don’t send an e-mail first… they pick up the phone and make a call. Then they follow up with an e-mail. They are constantly building a web of support, opening new doors of opportunity for both the organization and its donors. They Focus on Metrics.

Effective 208

Effective Fundraising Profit Donor 208

Bloomerang

DECEMBER 20, 2024

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. If theyre lucky, they learn it from more seasoned board members who have good experience with fundraising and relationship building. Here are other examples of relationship-building action steps.

Charity 110

Charity Gift Donor Roles 110

sgEngage

OCTOBER 23, 2024

If you have developed a trusting relationship with your donors , these conversations are not awkward; they are simply active, caring listening. Serving your donors might include providing them with a knowledgeable partner who understands the donor relationship and the intricacies of implementing an asset-based gift.

Gift 96

Gift Strategy Donor Charity 96

The Fundraising Authority

SEPTEMBER 7, 2022

They may be a great prospect for a “ minor donor program ,” an event, direct mail, etc.

Guidelines 312

Guidelines Donor Organization Profit 312

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. By personalizing your donation letters, your nonprofit can increase fundraising revenue and develop long-lasting supporter relationships. Plus, these campaigns see average response rates of 5.3%.

Template 98

Template Donation Help Raise 98

Allegiance Group

MARCH 20, 2025

One answer to this critical question is: Evaluate the strength of your appeal copy, specifically the direct mail and email appeals targeted to individual donors. Direct mail fundraising letters are more personal than other methods. Build your case for support. Copywriting services are a core part of our direct mail offerings.

Mail 52

Mail Fundraising Donor email 52

Pamela Grow

JANUARY 22, 2025

The old marketing adage never build your house on rented land could not be more timely. Real relationships. Then, set out to master the one tool that enables you to create a direct relationship online: email. It continues to provide a powerful ROIand thats not even factoring in the long-term stickiness that direct mail provides.

Help 59

Help Storytelling Mail Donor 59

Pamela Grow

JULY 31, 2024

And the savvy business builds on that relationship. In fundraising taking advantage of every potential opportunity for cultivating relationships is essential! These are just a handful of my ideas to get you thinking about how you can grow your donor relationships during the ‘honeymoon’ phase. Right from the start.

Phase 64

Phase Relationship Donor Fundraising 64

Bloomerang

DECEMBER 12, 2024

Brand awareness: Marketers consistently say that email marketing is one of the most effective ways to build brand awareness and connect with current and prospective audience members. New supporter welcome emails Making new supporters feel welcomed and included in your organizations efforts is essential to building lasting relationships.

email 92

email Marketing Guide Nonprofit 92

Candid

APRIL 8, 2025

The noise for nonprofit fundraisers is created by the current transactional, impersonal model that powers direct mail and email fundraising. Of course, we want all donors to feel appreciated and involved, they say, but in practice, such relationships cannot apply to everyday donors.

Donor 52

Donor Fundraising Donation Relationship 52

Bloomerang

NOVEMBER 5, 2021

Tom Iselin will show you how to increase your likability and “memorability” among donors that will deepen relationships, help you raise more money, and create greater donor loyalty. We got five excellent tactics for you that’ll help you raise more money, and improve your donor relationships through personal branding.

Relationship 119

Relationship Money Personal Donor 119

DNL OmniMedia

DECEMBER 12, 2024

Stronger supporter and community relationships: Marketing provides natural opportunities to connect with people who support your mission, from low-level donors to corporate sponsors. Dont be afraid to A/B test social media posts, direct mail appeals, and other marketing materials.) Hint: This tip applies to any form of marketing.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Candid

AUGUST 18, 2021

For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . Altogether, these benefits mean healthier fundraising ROIs, efficient campaign planning, and more time for building donor relationships. . How Nonprofits Use AI. AI for Nonprofits in Action.

Course 130

Course Fundraising Mail Analysis 130

Bloomerang

AUGUST 5, 2021

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. You can check your subscriber list now and see how many people open their email in Apple Mail. Building Relationships One Click at a Time. I’m not trying to make you panic.

email 132

email Change Nonprofit gMail 132

Nonprofit Tech for Good

DECEMBER 6, 2019

Are you looking for meaningful ways to build relationships with donors and sponsors? You might consider mailing save-the-dates, formal invites, or a packet or tangible reminder ahead of the event, but be sure to also take full advantage of digital channels —emails, your organization’s newsletter, social media channels, and the like.

Fundraising 245

Fundraising Practice Tips Sponsor 245

Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. GolfStatus will build and launch a custom event website for your golf event.

Websites 223

Websites Benefit Fundraising Sponsor 223

sgEngage

NOVEMBER 15, 2022

At this year’s virtual bbcon, Ashley Thompson (Managing Director, Blackbaud Institute) and Lawrence Henze (Analytics Architect, Senior Principal, at Blackbaud) expanded on the data and insights from this report to offer a roadmap to build a strategy for resiliency. Your communications shouldn’t be “one-size-fits-all.”

Strategy 95

Strategy Build Blackbaud Philanthropy 95

Bloomerang

APRIL 11, 2025

And I dont think it can help me build donor relationships since its not human. Lets face it, the backbone of sustainable fundraising is relationship building. can free up time to focus on strategic planning , building trust and making personal donor connections. My boss wants us to be cutting edge.

Generation 67

Generation Nonprofit Donor Charity 67

Saleforce Nonprofit

JUNE 9, 2021

Convert Direct Mail to Digital. Direct Mail is a staple of most nonprofit marketing and end-of-year fundraising programs. This year, consider combining direct mail tactics with the power of digital to convert donors to a lower-cost channel, especially as many people are becoming increasingly digital savvy. . Products used: .

Digital 119

Digital Giving Mail Donor 119

Allegiance Group

APRIL 3, 2025

Investing in lapsed donors is less expensive than constantly having to acquire new donors, while ensuring profits are building a loyal, dedicated supporter base. Integrate an email campaign with your direct mail appeal and follow up with a phone call based on donor value, if warranted. What are some tips for reactivating lapsed donors?

Donor 52

Donor Tips Retention Mail 52