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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 2) Conversion Rates. 1) Traffic.

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Use These 5 Metrics To Supercharge Your 2025 Fundraising

Bloomerang

By focusing on the metrics that matter and setting clear goalsbecause you cant improve what you dont measure. The retention metrics that matter Retention is your single most important metricthe easiest, fastest, and most affordable way to raise more money. How will you do it? Use this handy retention calculator to get started.

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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

Website Conversions. When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. What is Website Conversion? Examples of Website Conversion.

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Building Resilient Funding Models: Essential Tips for Nonprofit Finance Professionals

sgEngage

Finance plays a crucial role in building a sustainable and scalable funding strategy. In this post, you’ll learn why diversifying your funding matters and get tips and ideas for starting the conversation with your counterparts in development. But several options will help build a longer-term, more sustainable strategy.

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4 Tips to Increase Conversions on Your Online Giving Page

Nonprofit Tech for Good

In the process of coming up with a nice design and captivating storytelling to capture potential supporters, you may be overlooking a few fundamental and truly effective steps to boost conversions on your online donation page. Showcase impact metrics of what each giving level can accomplish. 1) Make Giving Simple.

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Beyond the Rainbow—Build a Diverse Board of Independent Thinkers

.orgSource

These are a few of the metrics that Bard, Google’s new AI search bot, found for me: From McKinsey—companies in the top quartile for racial/ethnic and gender diversity were respectively 36% and 25% more likely to have superior financial returns. I had an interesting conversation with a client about association boards. trillion globally.

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The Last-Click Fallacy: How Your Marketing Can Marry the Wrong Metric

Whole Whale

We call it the “Last-Click Fallacy” – the mistaken belief that the final touchpoint before conversion deserves all the credit for the outcome. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion.

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