Nonprofit Tech for Good

OCTOBER 17, 2023

Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Develop a content calendar that outlines when and what type of content you’ll post.

Social Media 321

Social Media Media Social Influence 321

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy. It will help you stay organized by planning your content in advance, without being overwhelmed by last-minute deadlines.

Calendar 271

Calendar Social Media Content Media 271

Neon CRM

DECEMBER 14, 2023

And if you’re a staff member in charge of producing content for your nonprofit, you know how time-consuming content creation can be. That’s why you have to plan ahead: A robust content plan will save you time—and brain space—and help you produce great nonprofit content while also tackling the rest of your mile-long to-do list.

Calendar 52

Calendar Content Strategy Cancer 52

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? The key to building a digital strategy that works is DATA. What social media metrics matter for your nonprofit. How to leave behind the guessing game and rush to post content day of. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free.

Social Media 354

Social Media Data Free Media 354

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? Let your data lead the way. Then, multiply that number by 100.

Social Media 52

Social Media Metrics North Carolina Media 52

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Media Cause

JUNE 2, 2024

“Content is King,” but does that go for any content? In the age of AI and accessible software, it is increasingly easier to churn out content. However, creating shareable content is another beast. Optimizing content for your nonprofit should start by looking at your audience. Humans are drawn to human faces.

Audience 59

Audience Content Create Tips 59

Neon CRM

JUNE 6, 2023

But the thing about blogging is that it’s not just a single piece of content. Good content ideas for nonprofits don’t require you to go back to the drawing board for every new post. Now that this longer form content has been set up, it can be broken down into pieces and reused for different purposes.

Content 52

Content Ideas Summary Metrics 52

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. Some potential donors may have engaged with your content and expressed interest in your cause but not yet donated. Which email copy is best?

Marketing 192

Marketing Fundraising Test Nonprofit 192

Association Analytics

OCTOBER 10, 2022

With membership marketing, the key is to build loyalty. Are you tagging your content, products and events? By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Sales are instant.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. So how can you build the top of your membership sales funnel? The people on your list are likely not all members but they signed up for a reason.

Create 169

Create Strategy Associations Registration 169

.orgSource

JUNE 24, 2024

You can produce Nobel-worthy content, have an award-winning website, and a list of member benefits as long as your arm. Health —Positive performance across a range of well-defined metrics, including financial stability and the professional development and engagement of staff, volunteers, and members.

Associations 221

Associations Metrics Professional Digital 221

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. For the example below, we’ll be building out a sample Facebook Live co-branded series. Phase 2: Content, Cost & Creation.

Raise 332

Raise Fund Phase Audience 332

Association Analytics

JUNE 21, 2023

Solution : One way to combat this challenge is to build out a central repository using a modern ecosystem. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics!

Associations 319

Associations Challenge Data Taxonomy 319

Whole Whale

OCTOBER 22, 2024

The secret to customizing your GA4 is actually think People and Process first rather than what the product can do.

Ideas 52

Ideas Comparison Metrics Analysis 52

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

sgEngage

MAY 12, 2023

This data can also help guide the follow-up and stewardship processes, as you can quickly sort bidders by total contributions or other engagement metrics. Consider developing high-quality content across the following platforms: Email.

Virtual 72

Virtual Build Stream Database 72

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

sgEngage

JUNE 21, 2024

These strengths make text messages especially well-suited for: Relationship-building efforts. The ease and fast pace of texting naturally encourage two-way communication, inviting students, prospects, and donors to engage in conversations that build relationships. Create initial SMS marketing content.

Marketing 95

Marketing Strategy Channel Rate 95

Nonprofits Source

JUNE 23, 2023

Adjust your content strategy to appeal to users’ needs. Begin by digging into your audience data and website metrics to understand what your current audience looks like. Understanding who shares and comments on your posts can give you a better idea of the type of content your online audience is most interested in. Landing pages.

Audience 64

Audience Websites Build Tips 64

Whole Whale

JULY 30, 2024

Step 2: Build Your UTMs Or Integrate Your Advertising Platform The primary benefit of GA4 is that it is designed to help you evaluate ALL of your marketing channels (email, advertising, etc.) Content performance : UTMs can track which specific pieces of content or ad creatives are performing best.

Analytics 96

Analytics Google Campaign Data 96

The Modern Nonprofit

FEBRUARY 20, 2024

Unlike paid traffic from ads, organic traffic comes from people organically discovering your content while searching for information online. By ranking higher in search engines for relevant keywords, more people can discover and access your nonprofit site and content. It builds credibility and trust. Shows content popularity.

Websites 59

Websites Guide Impact Metrics 59

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Sharing contents to social media platforms. Website Conversions. Examples of Website Conversion. Making a purchase.

Rate 246

Rate Conversation Websites Metrics 246

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 295

Digital Strategy Guide Create 295

Nimble AMS

MARCH 25, 2022

Building a successful online community starts with a solid plan. . Building a thriving online community starts with a well-considered strategy. Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 131

Community Online Strategy Guidelines 131

Nonprofit Tech for Good

AUGUST 9, 2021

Otherwise, focus on building a following for your primary LinkedIn Page and do not create Showcase Pages. That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Curated content relevant to your mission. LinkedIn Pages.

Linkedin 354

Linkedin Practice Social Media Sponsor 354

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. Benefits of a content strategy. How do you achieve this?

Content 47

Content Strategy Map Audience 47

Whole Whale

MAY 19, 2023

The issue with the amazing range of images that AI can create is that your content begins to lose the visual consistency of your brand. Objects and Content : Next, consider what specific objects, contents or subjects you want to include in the image. Do you want a portrait, a landscape, an object, an abstract design?

Images 52

Images Build Library Generation 52

Nimble AMS

APRIL 2, 2022

It’s built on Salesforce Experience Cloud and gives you the association-specific templates and capabilities you need to build a vibrant online community.? . For example: Use pre-configured association-focused templates to quickly build new pages and layouts. Metrics that give you insights into member engagement levels.

Community 137

Community Online Associations Template 137

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs?

Analytics 169

Analytics Associations Model Metrics 169

ASU Lodestar Center

JANUARY 11, 2018

Read on to find out five crucial metrics that can help nonprofits measure the success of their online communication efforts. The first metric your nonprofit organization can use to gauge the success of your online communication is to take a holistic view of the sentiment that your audience has for your organization. Engagement.

Metrics 53

Metrics Measure Communication Online 53

Bloomerang

APRIL 17, 2024

This will build buy in, and you will likely learn something essential to inform your goals. Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. Did people like your post, or did they share it?

Data 101

Data Metrics Measure Goal 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

Content 102

Content Measure Organization Strategy 102

Pamela Grow

SEPTEMBER 25, 2024

Communicating with your supporters on their own terms shows that you value them as individuals and helps build long-term relationships with them. While you can’t send social media posts directly to supporters in different segments, you can still tailor your content to different audiences. Communication preferences. Social media posts.

Audience 111

Audience Effective Tips Newsletter 111

CauseVox

JULY 31, 2024

Download our free Complete Guide to Fundraising Campaigns today and start building a winning campaign! In order to maximize a short attention span, it makes sense to marry visual and written content. One of the best ways to combat this is by consistently sharing fresh, relevant content. Consider this.

Websites 52

Websites Fundraising Site Create 52