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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning.

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YouTube Adds Call To Action Tool for Nonprofit Videos

Care2

YouTube’s nonprofit channel just released a cool new tool that allows nonprofits to incorporate a call-to-action functionality into the videos they post on YouTube. “The response from the YouTube community was overwhelming. Charity:water was able to raise over $10,000 in one day from the video.

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An Interview With Paull Young from Charity:Water

Beth's Blog: How Nonprofits Can Use Social Media

On September 7, 2006, Scott Harrison launched charity: water by throwing a birthday party, charging people $20 to attend, sending 100% of the money to build wells in a refugee camp in Uganda and then proving the work by sending photos and GPS coordinates to every guests. Is this a multi channel campaign?

Interview 102