What you need to do NOW to make sure your digital ads program is ready for election season
M+R
JUNE 4, 2024
Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. A homepage takeover for the last day of voter registration? Just keep in mind that you may need to reserve that soon, and keep in touch with your vendors. Lastly, keep a close eye on your geo-targeting.
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