Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. It is a good example of tracking in real-time - and something I've been doing for all my projects over the last five years.

Contest 94

Contest Analysis Track Impact 94

Connection Cafe

MAY 29, 2020

There also are challenges among front-line fundraisers in relation to their metrics and goals. UConn has changed their back-of-house software in how they track constituent interactions, expanding the categories to include virtual meetings along with phone calls, emails and face-to-face meetings. How are they able to raise money?

University 27

University Money Raise Student 27

NTEN

JUNE 20, 2011

Twitter should be used for cultivation, not broadcasting. Focused engagement, with direct messages, replies, and retweets required a different process and purpose than broadcast messages. In addition to Twitter, two volunteers created separate press releases about the campaign on PitchEngine to spread through their networks.

Case Study 80

Case Study Tools Studies Community 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Papyrus, printing press. This isn't a broadcast medium; this is a place to engage with your community. (A Also, keep your metrics, to start, within just a couple of services.

ROI 50

ROI Social Media Measure Media 50

Socialbrite

OCTOBER 31, 2021

Metrics to measure for this interaction are based on several factors, including the following: . This is an important metric to keep an eye on, especially if your video is spreading the word about your nonprofit’s mission, cause or fundraising campaign and your audience is missing key elements of your message.

Measure 59

Measure Video Marketing Guide 59

Nonprofits Source

MAY 8, 2024

Telling engaging stories about your nonprofit requires more than just broadcasting an overview of your mission and history to the world. Local news and press. To effectively evaluate and adjust your marketing strategies, track specific metrics on each platform you use. Consider the following donor data points: Age.

Storytelling 52

Storytelling Marketing Create Tips 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

This study shows that Twitter has become a formidable communication tool allowing the broadcast of short messages to millions of followers. The study’s author, Matthias Lufkens , says that the most successful organisations are those that use Twitter to make connections and tell stories, not just broadcast news.

Policy 104

Policy Social Media International News 104