EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
Though the web is useful for connecting people around a single cause on a global scale, this support is often difficult to express offline. Which meant 400,000 free emails sent between friends and family. Securing free printing and designs for the avatars was an effective way to cut campaign costs.
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