Monterey Bay Aquarium’s Integrated Mobile Strategy
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 26, 2011
Finally, as a conservation organization, we’re always looking at ways to reduce our use of paper. We launched a mobile site , in 2007 aimed at feature phones, and we’re developing an Android version of the app for release in 2011. But we can’t rely on people to come to our site wondering what’s new, or to find us by chance.
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