2011 NTC Preview: Social CRM: Social Media Relationships Made Easier
NTEN
JANUARY 6, 2011
Fun with Social CRMs" -- when asked if she thought relationships really matter in social media, said: I don't think they matter, I KNOW they matter. Without them, you're just reading content or broadcasting, and that's not nearly as insightful. Social CRMs can be used on their own or can be integrated with your traditional CRM system.
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