Broadcast Channel Hype 
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.
Amy Sample Ward
FEBRUARY 1, 2011
How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks.
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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 17, 2010
Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Putting the Public Back in Public Media Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. We’ll let you know what worked and what didn’t.
Connection Cafe
OCTOBER 16, 2014
We held our breath a little as the results for our Luminate Online clients’ sustainer giving this year were revealed…did they live up to the hype? Over the past 7+ years at Blackbaud, having managed relationships with hundreds of nonprofits, Rachel found her calling in helping nonprofits make the most of multi-channel constituent engagement.
See3
JANUARY 29, 2009
Twitter.com is all the rage among geeks, although it has more hype than users at this point. I’ll admit that, for the longest time, I was exasperated by the Twitter hype. And to read the same stuff being broadcast by a hundred other people? As it turns out, though, most people broadcast other stuff in their tweets.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 15, 2006
been through the cycle a few times, hype and burn. broadcaster VRML world projects in 96 called the Mirror (BT, BBC and others). There are better and more efficient channels for collaboration, conference calls for one. Gary Hayes points to one of his older posts about this issue with a visual. I also have been around this.
Museum 2.0
APRIL 16, 2007
There's a more measured article about twitter from the MIT Technology Review that gets beyond the hype to talk about twitter's functionality. This means that you can broadcast messages to a group of friends/followers from your phone, your IM service, or the web, and can receive messages similarly.
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