Broadcast Channel Hype 
Care2
NOVEMBER 17, 2010
There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. This meant it was an amazing opportunity to run an integrated multi-channel global campaign.
The Verge
AUGUST 12, 2020
Grzesiek’s stream was the most popular on Twitch for the time he was live — a full nine times bigger than top-five streamer Nick “Nickmercs” Kolcheff’s channel, which had around 55,000 live viewers. And that’s why their returns were so big: there’s no hype quite like the hype generated when a streamer switches platforms or returns home.
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Amy Sample Ward
FEBRUARY 1, 2011
How Journalists Are Using Social Media to Report on the Egyptian Demonstrations – "The demonstrations are continuing despite the government’s attempts to block communications channels, including the Internet, SMS, TV broadcast by journalists, and mobile networks.
The Verge
MARCH 5, 2022
If you’ve managed to avoid seeing any hype about Elden Ring all week, then bravo. Though, if you want to sample everything that Paramount Plus has to offer with no ads (except on live TV broadcasts), the same offer code can get three months of its Premium Plan for just $2 per month instead of paying $9.99 each month.
Connection Cafe
OCTOBER 16, 2014
We held our breath a little as the results for our Luminate Online clients’ sustainer giving this year were revealed…did they live up to the hype? Over the past 7+ years at Blackbaud, having managed relationships with hundreds of nonprofits, Rachel found her calling in helping nonprofits make the most of multi-channel constituent engagement.
See3
JANUARY 29, 2009
Twitter.com is all the rage among geeks, although it has more hype than users at this point. I’ll admit that, for the longest time, I was exasperated by the Twitter hype. And to read the same stuff being broadcast by a hundred other people? As it turns out, though, most people broadcast other stuff in their tweets.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 15, 2006
been through the cycle a few times, hype and burn. broadcaster VRML world projects in 96 called the Mirror (BT, BBC and others). There are better and more efficient channels for collaboration, conference calls for one. Gary Hayes points to one of his older posts about this issue with a visual. I also have been around this.
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