Connection Cafe

AUGUST 2, 2011

As the (relatively) new Convio Account Manager for our Broadcasting clients my primary focus was to absorb as much as I could about the Public Media goals and interests, as well as spend some quality time with my clients in attendance (my manager might add to not get too far behind on my other work). can someone please say genius?).

Audience 35

Audience Community Broadcast Pledge 35

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 34

Demographics Social Media Advocacy Online 34