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Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. Reader Comments (5) Nice post Allyson!

Demographics 34
Demographics Social Media Advocacy Online 34
article thumbnail

Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

FEBRUARY 17, 2009

In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels. Reader Comments (5) Nice post Allyson!

Demographics 45
Demographics Social Media Online Advocacy 45
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