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25% YELLOW: Emotional Storytelling Emotional appeals were crucial for tapping donor heartstrings. Jude Children’s Research Hospital – Thanks & Giving Campaign (Ongoing) Campaign: This long-running campaign uses celebrity endorsements and patient testimonials to raise awareness and funds for childhood cancer research.
In 2009, the organization launched the United State Spay Day Photo Contest in 2009 as one part of their overall effort that included broadcast media and other social media outreach efforts as well as offline event. A great example of how well this multi-channel approach works is the Humane Society’s Spay Day. Click at the Heartstrings.
So without further ado, meet our judges, a collection of storytelling experts who will be choosing our awardees. Before joining CIR, Joaquin served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting.
To Register: [link] 2025 PBS Annual Meeting Atlanta, GA May 19-21, 2025 The PBS Annual Meeting gathers public broadcasting professionals to discuss the future of media and nonprofit sustainability. Attend If Youre: A nonprofit professional working with cancer centers across the US. To Register: [link] **Lets Connect!
On the power of individual storytelling & fun. I wanted to turn this experience into something positive…so, basically, we released BlameDrewsCancer.com which allows you with a twitter hashtag, #blamedrewscancer , to blame anything you want on my cancer.” starts around 4:35).
Outbound marketing allows you to broadcast your mission to a wide audience, potentially getting your cause in front of prospective supporters for the first time. Calls to action are eye-catching phrases that encourage the reader to do something (e.g., “Give now to fight cancer!” Use the power of storytelling.
He has over 12 years of broadcast TV and digital media marketing and sales expertise that he uses to help promote his auctions online. Jude, Make A Wish, American Cancer Society, and The Museum of African American History. Leveraging her passions for storytelling and consultation she touches the hearts of attendees.
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