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Jude Children’s Research Hospital – Thanks & Giving Campaign (Ongoing) Campaign: This long-running campaign uses celebrity endorsements and patient testimonials to raise awareness and funds for childhood cancer research. Patient Focus: Highlighting the impact on children creates a strong emotional appeal and motivates giving.
Constituent Empowerment. Honorable Mention: Sierra Club and American Cancer Society. Came up with sassy email newsletter and went against broadcasting best practices. Over 200,000 comments sent to the FCC and Senate and overturned and FCC ruling to block monopolies in media companies. Created a wall of 5,000 signers' photos.
Constituent Empowerment Honorable Mention: Sierra Club and American Cancer Society Winner: Children International Used TeamRaiser to recruit new sponsors and recuited 5,000 sponsors since 2005 and sponsored over 560 children. Created a wall of 5,000 signers photos.
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