Amy Sample Ward

JUNE 22, 2011

What influences trust? Don’t start with broadcast, you need to engage and connect. As an example, visit the the ASPCA website – show small gift amounts, provide buttons, focus on impact and have used email campaigns to drive people to website for gifts. Connecting via email is engagement.

Donor 224

Donor Research Gift email 224

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2014

He is expected to surpass the United States White House account, @WhiteHouse (4,973,061), within the next days and is using Twitter as a power tool to broadcast his messages. A number of foreign offices have used this channel to reach out to peers and other influencers to set the record straight or to coordinate their digital outreach.

Twitter 123

Twitter Studies Social Media Broadcast 123

Amy Sample Ward

NOVEMBER 5, 2009

Because individuals network together online and the biggest influencers are our closest friends in our network. When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same.

Myspace 158

Myspace Technology Causes Social Network 158

Amy Sample Ward

NOVEMBER 5, 2009

Because individuals network together online and the biggest influencers are our closest friends in our network. When a friend starts a campaign, supports or fundraises for an organization or cause publicly on a social networking platform, they broadcast that action and encourage their friends to do the same.

Myspace 158

Myspace Technology Causes Social Network 158

Bloomerang

OCTOBER 27, 2023

This feedback influences how they implement tipping and other features, but they don’t share that data publicly; it’s proprietary to the specific platform. Some donors appreciate the option to tip because they see it as a way to support their cause and ensure campaign organizers can maximize their donations.

Donor 113

Donor Tips Attitude Nonprofit 113

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Facebook Google Social Media 95

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 20, 2007

I also want to flag a recent post by Marshall Kirkpatrick about Tweeterboard , a sort of Technorati-like influence tracker for Twitter. Because you can see who influences me, and who I influence." " We are seeing more tools to get at that metric of influence and here is an emerging one for twitter influence.

Twitter 92

Twitter Nonprofit Influence RSS 92

The Verge

JANUARY 5, 2021

Once political ads were restored, that content was overwhelmed by paid political content from Raphael Warnock’s Senate campaign, VoteGOP, or other political groups. As a documentary filmmaker, Ossoff received some China-linked payments when two of his films were licensed for broadcast by a partially state-backed TV station in Hong Kong.

Georgia 70

Georgia Feeds Facebook News 70

DNL OmniMedia

DECEMBER 12, 2024

Unlike businesses that market their goods or services for the purpose of making a profit, nonprofit marketing tends to focus on goals like: Raising awareness of the nonprofit’s cause and educating the public about key issues Engaging supporters in the organization’s operations (fundraising campaigns, volunteer opportunities, events, etc.)

Marketing 52

Marketing Nonprofit Guide Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

When I started out, the “broadcast, festival, and screenings” model of distribution dictated community engagement strategies that were more linear, and limited. But simply put, cross-platform campaigns are the future of documentary film, and issue advocacy.

Change 106

Change Homeless New Zealand Australia 106

The Verge

AUGUST 28, 2020

Miyavi normally bases himself in LA, and early this year was booked for some movies, TV projects, and a Gucci campaign. So we were planning to do a regular campaign and I was even shooting TV programs.”. Miyavi then wanted to try combining high-tech experimentation with live broadcasting. “We Miyavi Virtual Live Level 2.0

Music 144

Music Japan Virtual Camera 144

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

One of the most powerful ways in which they’ve done this is by building an online platform that allows people to create fundraising campaigns linked to personal events, such as marathons, holidays or birthdays. Identify Your Unique Value Proposition & Broadcast it to Your Audience. Tap Into the Power of Social Proof.

Charity 131

Charity Lesson Marketing Digital 131

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 4, 2017

Giving Tuesday is more than just a day of fundraising or to launch a nonprofit’s year-end fundraising campaign. These influencers also shared the event on their own social media channels, expanding the reach. They had a strong wifi connection and used an iPhone on a tripod to broadcast the event.

Facebook 55

Facebook Giving Raise North America 55

Allegiance Group

MARCH 24, 2025

Topics cover capital campaign success, stewardship, personalization, technology, and more. Topics span fundraising fundamentals and CFRE test prep, to major gifts and capital campaigns. This years event will explore ways to leverage digital tools to improve donor engagement, drive campaigns, and optimize fundraising efforts.

Conference 52

Conference Nonprofit Professional Philanthropy 52

The Storytelling Non-profit

JUNE 1, 2022

When asking members of The Storytelling Non-Profit community about their organization’s newsletter campaigns, the top challenge their organizations were facing was to find the right type of content that keeps their audience engaged. The following example is a non-profit donor Thank You letter shared in their email campaign.

Newsletter 86

Newsletter Profit Content Ideas 86

M+R

JUNE 4, 2024

Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year. Optimize based on the moment After examining campaigns from past years and discussing performance with vendors, we’ve identified some specific optimizations advertisers can make to be sure we’re putting our best foot forward.

Program 105

Program Digital North Carolina Pennsylvania 105

Allegiance Group

MAY 1, 2024

If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Want to know how a year-end campaign will fare?

Campaign 52

Campaign Fundraising Guide Donor 52

TechCrunch

SEPTEMBER 22, 2021

In addition, brands had to move their marketing spends from in-person events to digital campaigns with livestreamers becoming more appealing as a promotional vehicle. As a result, we regularly hear from major brands more frequently about coordinating influencer-driven sponsorship activations since that is our specialty.”

Content 98

Content Platform Video Build 98

DNL OmniMedia

FEBRUARY 16, 2022

Not only are most nonprofits conducting some form of online fundraising, but many are even conducting fully virtual and social media-hosted fundraising campaigns. For example, if you’re seeking to boost online fundraising revenue, you might study data on past online campaigns and set a target of raising 10% more with your upcoming campaign.

Strategy 98

Strategy Digital Create Nonprofit 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2009

Almost all the fundraising campaigns using Twitter at that point were organized by a single person or organization and used Twitter to spread the solicitation, but directed the actual donation process was completed off of Twitter. Each localized event is putting its own unique flair to the event. Micro donations using TipJoy.

Twitter 51

Twitter Money Raise Phase 51

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 42

Avatar Social Media Campaign Online 42

Care2

APRIL 21, 2008

60) Search « M+R and NTEN CMS, Email, Fundraising Benchmarks Study | Main | 51% of Donors Not At All Interested in Social Networks » Monday Apr 21 2008 EENs Avatars Campaign Brings Online Marketing to Life Monday, April 21, 2008 at 02:56PM | by Caitlin Ochs Imagine having the ability to translate virtual reality into actual reality.

Avatar 37

Avatar Campaign Social Media Online 37

The Modern Nonprofit

JANUARY 9, 2024

As leaders and ambassadors, they stand in a unique position to weave their networks, expertise, and influence into a strong fundraising fabric. Leveraging Direct Marketing Direct marketing, including mailers and email campaigns , allows nonprofits to reach a large audience at a relatively low cost. Leading by Giving – A Keystone Habit?

Fundraising 105

Fundraising Impact Nonprofit Donor 105

Media Cause

JANUARY 26, 2024

The 2010s and even early 2020s were focused on girlbossing, “aspirational” content from influencers traveling the world and doing a lot cooler things than we’re probably doing, and being #ThatGirl —someone who hustles, focuses on their wellness, and employs daily acts of rigorous self-care. Truly, what a time.) Included in the comments?

Trend 59

Trend Social Social Media Influence 59

The Modern Nonprofit

APRIL 7, 2024

Without addressing these challenges, nonprofits miss out on realizing the full potential of P2P campaigns. Why Staying Social and Going Mobile Can Make All the Difference Social media and mobile platforms play a critical role in successful peer-to-peer fundraising campaigns. The key is making participation fun and frictionless.

Challenge 59

Challenge Donation Fundraising Tips 59

ASU Lodestar Center

DECEMBER 5, 2017

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action.

Storytelling 45

Storytelling Audience Nonprofit Story 45

Beth's Blog: How Nonprofits Can Use Social Media

MAY 5, 2008

What influences you in the actions you take? Is it CNN broadcasting live, yahoo news feeds, a blog, your next door neighbor, or a guest lecturer? You're a digital native (I am guessing.:-) What are you seeing in various campaigns launched by nonprofits that use social media strategies, what are they doing right?

Causes 50

Causes Social Nonprofit Social Media 50

Connection Cafe

NOVEMBER 22, 2011

Not only did they achieve their goal of influencing the political agenda around bullying but raised over £200,000 in doing so. I can't wait to see next year's planned global march on UN! Remember to integrate your efforts. Remember to integrate your efforts.

Charity 51

Charity Digital Cancer Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 23, 2009

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights. Dosh Dosh, Social Media Marketing Campaign Objectives and Audience Defintion 2.

Social Media 107

Social Media Map Strategy Organization 107

Allegiance Group

FEBRUARY 2, 2024

In this guide, we’ll explore digital marketing for nonprofits and how your organization can make its campaigns as effective as possible: What is digital marketing for nonprofits? What are the steps for creating a digital marketing campaign? How can nonprofits enhance their digital marketing campaigns?

Digital 52

Digital Marketing Nonprofit Social Media 52

Allegiance Group

AUGUST 19, 2024

Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights. Analyze the profiles of people who gave to the previous year-end campaign to see if they differ somewhat or even dramatically from an overall donor profile.

Fundraising 52

Fundraising Guide Donor Campaign 52

Care2

APRIL 22, 2009

After the Obama campaign, more of our staff and partners really saw the value in social networking, and then were even more on board. Our Executive Director, Jeff Blodgett ( @jeffblodgett ), is on Twitter, but I still am working on showing him of some of the benefits beyond just broadcasting links to our content.

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

MARCH 20, 2023

Whether you’re filming an explainer video or fundraising campaign content, keep the principles of videography in mind as you shoot your scenes and edit your final product. This can include live broadcasts of events, Q&A sessions, or behind-the-scenes looks at your organization’s work.

Video 64

Video Digital Marketing Strategy 64

NTEN

JUNE 22, 2011

What influences trust? Don't start with broadcast, you need to engage and connect. As an example, visit the the ASPCA website - show small gift amounts, provide buttons, focus on impact and have used email campaigns to drive people to website for gifts Using Google and other search engines is the most common way Millennials find you.

Donor 59

Donor Research Gift email 59

Bloomerang

MAY 26, 2022

That’s what this guide will cover — how to choose suggested donation amounts and leverage this feature effectively throughout your fundraising campaigns and marketing outreach. Several different studies provide insight into why how you present giving price options can influence donors to give more (or less) generously.

Donation 97

Donation Donor Nonprofit Gift 97

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. You can also use tools to target specific audiences for your different campaigns, helping you ensure your reach the people most likely to support your cause. Engagement. Transparency.

Social Media 52

Social Media Media Social Guide 52

Connection Cafe

OCTOBER 16, 2014

In addition to financial asks, you can use social media to encourage involvement in events or campaigns, like the way Charleston Animal Society advocated for The Low Country Paws and Claws Expo. Utilize online analytic services like Klout or Facebook Insights to monitor just how impactful your social influence is. Sharing is caring.

Social Media 38

Social Media Media Social Charlotte 38