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New on SSIR: Should Nonprofits Act Like Businesses or People?

Amy Sample Ward

To successfully use multichannel strategies, we need to stop thinking about how we can operate more like businesses, and instead focus on acting more like our constituents.

People 241
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NPR CEO Katherine Maher makes the case for why public radio is essential to American democracy

Fast Company Tech

From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with todays top business leaders navigating real-time challenges. When you joined NPR last year, the organization faced plenty of business challenges: audience engagement, business model. We are a public-private partnership.

Public 117
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Start-up Marketing: How To Do It Right

Byte Technology

With their business plan in hand, Flourish Medical + Wellness came knocking on our door (virtually). They also had a few branding elements like a logo, color scheme, tagline, and business card. The results gave us a clear picture of the benefit of both Brand Awareness and Promotional Broadcast campaigns for Flourish.

Marketing 243
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Pheed and Sulia: Two New Social Networks for the Nonprofit Early Adopters

Nonprofit Tech for Good

Primarily a mobile social network, Pheed also allows easy desktop publishing of status updates, photos, video and audio files, and enables users to broadcast live. Pheed :: pheed.com :: pheed.com/nonprofitorgs. Rather than following others on Sulia, users “Trust” brands that provide good content.

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Facebook accuses the ‘Apple tax’ of stifling its plan to help struggling small businesses

The Verge

But there’s one catch: the platform is going to earn those pages and businesses less on iOS, as Facebook says Apple is refusing to waive its standard App Store fees or allow the company to use its own in-app payment processing system it says would help the event organizers keep more of the money they generate.

Facebook 121
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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

Sign up for an Instagram Business Account , or change your existing account over to a Business Account. . You can add a Donate button to your Facebook Live video to generate donations as you live broadcast, and the same goes for Instagram! Here are 6 ways. . 1) Post Stories regularly to ramp up your following. .

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Broadcasters secure a win in their fight against scrappy TV streamer Locast

The Verge

ABC, NBC, CBS, and Fox have secured a victory in their legal fight against Locast, a nonprofit that re-streams their local broadcast stations at little to no cost, much to the consternation of those networks. Essentially, users can use Locast to bypass traditional means of accessing broadcast networks on the super cheap.