EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
To impact the World Banks anti-poverty policies, GCAP needed to show tangible grassroots support, difficult considering that its millions of members were spread out over 100 countries. The Stats: What were the "vital statistics" of the campaign -- how many avatars were created, how many people showed up online and offline?
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