Why You Should Never Feel Bad About Asking Someone To Give
Bloomerang
JANUARY 18, 2022
Do you get heart palpitations when you pick up the phone to make an ask for a philanthropic gift? Generosity is wired into our brains. Giving to charities activates regions of the brain associated with pleasure, social connection, and trust, releasing endorphins that create a “warm glow” or “helper’s high” effect.
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