Why Women Are the Market for Changing the World, and How to Reach Them: Interview with The She Spot co-author, Lisa Witter
Have Fun - Do Good
OCTOBER 16, 2009
If you are in charge of communications for your nonprofit or NGO, I recommend you read The She Spot: Why Women Are the Market for Changing the World, and How to Reach Them by Lisa Witter and Lisa Chen. It's just natural in our brains, if you look at the brain science and everything around that, women want to build community.
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