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The Art of Storytelling in Fundraising: Captivating Donors

Care2

Studies show that we’re more likely to remember emotional stimuli, in part due to connections between the amygdala—a brain area related to emotional processes—and the hippocampus—a brain area related to memory processes. The best forms of media elicit emotions: joy, sadness, anger, fear, anxiety, or a combination of them.

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A look at 15 best and (almost) free mind mapping tools for nonprofits

Candid

The same principle lies at the heart of a mind map. Mind maps help us stay organized in the world of content shock, informational chaos, and short attention span. Psychologists revealed the power of this instrument for the human brain a long time ago. They say mind mapping makes people more creative and retentive.

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Improving Donor Communications: 7 Tactics to Keep in Mind

OneCause

This doesn’t mean that you should talk down to your donors or that they’re unintelligent: it just means that they’re probably using their brain power for other things and quickly skimming emails and mailers. Through donating to a nonprofit, your supporters get to connect with other like-minded people all striving towards a shared cause.

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#13NTC Session: Mindful or Mindfull Social Media?

Beth's Blog: How Nonprofits Can Use Social Media

This blog post serves as a resource page for a session on mindfulness with Rob Cottingham and Jana Byington-Smith. To provide best practices for taming the digital jungle that assaults our brains everyday at work. Mindfulness' Social media and working online doesn’t have to be overwhelming; you can take back control.

Mind 101
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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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Donate Your Brain! Microvolunteering at TechSoup

Tech Soup

Our virtual volunteering offerings also include Donate Your Brain , a microvolunteering initiative. In our Donate Your Brain initiative, volunteers choose how and when to participate whenever they want to. We mapped out the process we would use to promote Donate Your Brain opportunities. Simple, right? Not even hundreds.

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? But what’s more is that stories actually cause more neuron firings and stimulation in the brain , as opposed to statistics and data. It’s sort of the ultimate power, isn’t it? Tell stories.

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