The Art of Storytelling in Fundraising: Captivating Donors
Care2
OCTOBER 29, 2024
Studies show that we’re more likely to remember emotional stimuli, in part due to connections between the amygdala—a brain area related to emotional processes—and the hippocampus—a brain area related to memory processes. The best forms of media elicit emotions: joy, sadness, anger, fear, anxiety, or a combination of them.
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