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Attract Repeat Donors With Copywriting Based on Brain Science

NonProfit PRO

On average, only two out of 10 readers stick around past the headline to read the article you’ve likely spent hours crafting. But the good news is, effective copywriting can help, and there are actually a few neuroscience-backed tactics you can use.

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Brain-computer interfaces have been implanted in humans for the first time

Digital Trends

Neuralink might make headlines but Synchron is the first to do human testing of its brain-computer interface in the United States.

Brain 92
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10 Design Tips for Awesome Nonprofit Online Presentations

Nonprofit Tech for Good

Studies show that the human brain retains information more accurately and longer when a visual element reinforces a verbal presentation. Use your headline to explain what the data reveals and what you want your viewers to know. Use a variety of photos or illustrations — and use them frequently. 9) Data is very powerful. 10) Legibility.

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EA apologizes after controversial Need for Speed social media account calls fan "milkshake brain"

TechSpot

The official Need for Speed Twitter account had already received complaints and plenty of headlines over its antagonistic responses to users. But this approach has brought the latest entry in the long-running franchise plenty of attention ahead of its November 29 launch.

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10 Marvel characters we want to see more of in the MCU

Digital Trends

They're not headliners, but we want more of them! From brain-addled actors to amphibious thunder gods, these Marvel characters have untapped MCU potential.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the biggest downsides for me personally from being connected to the Social Web 50-70 hours a week is that my brain has a hard time reading for extended periods of time. 4) Read more books. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers.

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Meet the self-driving brains working with Volkswagen and Ford

The Verge

So this all depends on your frame of reference, Nilay, and I guess, which headlines you’re reading and believing. And I’ve now seen probably three major generations or inflection points of how we approach the autonomy problem in a fairly short period of time. They’re maybe level two autonomy, but they’re much more widespread.

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