[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?
Bloomerang
DECEMBER 11, 2021
Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? You are not, however, simply at the mercy of the environment. Direct mail results hover around 0.5% (they were 2% when I began in this industry, but there’s just a lot more competition for donor dollars today).
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