[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy
Bloomerang
AUGUST 21, 2021
And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. So, anyway, Dr. Adrian Sargeant and Elaine Jay do a lot of research on donor retention and fundraising. And this person called it creepy. Not today and really not ever.
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