NTC: Plenary – Dan Heath, Flip the Switch
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2011
It has to be with a split of our brain. There are two parts of our brain, the rational and the emotional. The emotional part of our brains is like an elephant. He showed a series of photos from the Common Ground campaign for homeless to get homes – before and after photos. It is the way we’re wired.
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