Brain Collaboration Digg Effective 
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 3, 2009
I have a hypertext brain. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . The chapter identifies a new area for PR folks to measure - education, participation, and collaboration. If you are a social media strategist, it's a great book to share with your senior manager.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
" Our brains naturally migrate to scoreboards, report cards, and stock market returns For nonprofits, it isn't about making money. The focus is on: improving the effectiveness of the marketing strategy or content, not wasting limited resources, and having more people to take action (push for cause, donate money, or whatever).
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