[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?
Bloomerang
JULY 7, 2023
Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. To make philanthropy about your donor’s experience, not yours, use “you” rather than “I,” “our,” or “we” (unless it’s “we, together”).
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