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The Psychology of Giving: Important Words to Use in Your Appeals

The Modern Nonprofit

There’s reputable neuroscience research showing that people’s brains light up when they hear their own name. So our brains are actually hard-wired to respond to appeals that speak to us directly. Our brains are always looking for shortcuts, and the word because triggers us to comply. There sure is.

Giving 105
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Introducing the 2021 Classy Awards Leadership Council

Classy

His work examines the challenges of performance measurement, accountability, and governance facing organizations with a social purpose . Author of Measuring Social Change: Performance and Accountability in a Complex World , which received The Alliance for Nonprofit Management’s Best Book Award for 2020. Chief Philanthropy Officer.

Award 57
professionals

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Synapses Ablaze at GEO 2012

Beth's Blog: How Nonprofits Can Use Social Media

The wonderful thing about this conference is hearing from the greatest thought leaders in the business of philanthropy, social media, capacity-building, and non-profit effectiveness. But it’s during the walk around the block or staring out the window of the Acela to New York when we can thaw out the brain freeze and go for the breakthrough.

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December 3rd: It’s Time To ‘Break The Internet’ With Social Good.

Connection Cafe

66 million primary school-age children attend classes hungry across the developing world, every day. This means that the nonprofit sector has not been able to wrestle any market share from the for profit sector since we started measuring it in the 1970s. – Advancing philanthropy is up to donors like me. Dan Pallotta.

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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

And I understand the impulse to avoid the subject, no one likes to face their mortality, but that’s not really what legacy philanthropy is about. It lights up the pleasure centers of their brains, it gives them what is called a warm-glow feeling. And this person called it creepy. Not today and really not ever.

Video 131
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Why Women Are the Market for Changing the World, and How to Reach Them: Interview with The She Spot co-author, Lisa Witter

Have Fun - Do Good

She is a co-founder of the award-winning SheSource.org , an online brain trust of women experts designed to close the gender gap among commentators in the news media. It's just natural in our brains, if you look at the brain science and everything around that, women want to build community. I read children's books a lot.

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Why You Should Never Feel Bad About Asking Someone To Give

Bloomerang

Generosity is wired into our brains. 2006 study by Jorge Moll, Jordan Grafman and colleagues at the National Institutes of Health : After MRI brain scanning of volunteers as they were asked to think about a scenario involving either donating a sum of money to charity or keeping it for themselves, researchers found giving won out.

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