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14+ Excellent Nonprofit Annual Reports

Whole Whale

The nonprofit lets the impact stand on its own on certain pages – no pictures, very little language, and lots of white space. NPR emphasizes how its “Muslims in America: A New Generation” series explores the multifaceted experiences of muslims living in a post-9/11 America, while its Hidden Brain episode “Why Now?”

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Next-Level Fundraising with Nonprofit Psychology

NonProfit Hub

One interesting finding is that the human brain actually learns best in relaxed concentration. Use quotes, testimonials or pictures to show that people have already agreed to support your cause and can vouch for the impact you have. When you’re developing marketing materials, keep this principle in mind.