Remove Brain Remove Charity Remove Children Remove Statistics
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How to Read the Minds of Your Donors

NonProfit Hub

We do things because we get enjoyment out of them—even donating to charity. But what’s more is that stories actually cause more neuron firings and stimulation in the brain , as opposed to statistics and data. As a fundraiser, you need to take advantage of that selfishness and make donors feel extra good about themselves.

Mind 54
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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

These triggers spark your brain’s attention response by appealing to basic aspects of what makes us human. One pitch describes dry statistics about food shortages in Africa and the other describes the plight of one child suffering from starvation. Parr shares two examples of a fundraising pitch.

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Improving Donor Communications: 7 Tactics to Keep in Mind

OneCause

This doesn’t mean that you should talk down to your donors or that they’re unintelligent: it just means that they’re probably using their brain power for other things and quickly skimming emails and mailers. For example, are they passionate about charities that support children? Connect with donors’ values and experiences.

Mind 59
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[VIDEO] How to Talk about Legacy Giving Without Seeming Creepy

Bloomerang

But first, I want to share a statistic with you. Nearly 70% of people make gifts to charity during their lifetimes but only 6% leave a bequest. That’s the number one reason people don’t give to charity period. I’ve started and managed legacy giving programs at four different charities in the trenches.

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[VIDEO] 5 Must-Do’s of Year-End Fundraising Success

Bloomerang

And I know you’ve got a little cold, but that’s what children give you. I think our days and our brains can sometimes feel like this calculation. . Some of the folks that do a really great job of taking pictures in the field are the folks at Charity Water. Are you doing okay? Lori: I’m doing okay. Steven: Yes.

Video 96
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[VIDEO] How To Lead And Manage In Our New Nonprofit Work Reality

Bloomerang

First of all, these children have taught themselves. And for all of us who are parents who had privilege of teaching these children, just be glad you’re still like those little people. And then there are other children. I wish I knew the statistic origin by heart, so I can give you the attribution. They take less.

Work 94
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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Many people who donate to charity believe it’s important to help people in need. We’ve all read news stories about national charities that mismanage funds. While the logical portions of our brains may be able to take in large numbers, our emotions have a harder time. Recognition can be important to social givers. Goal Proximity.

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