article thumbnail

Your Brain On Good Stories: Why Storytelling Matters For Nonprofits

TechImpact

Your brain loves a good story. There is a distinct chemical reaction that happens in one’s brain when they’re reading a compelling or interesting story. According to this study, the amount of Oxytocin the brain actually produces effectively predicted how willing people were to help others. The formula.

article thumbnail

Designing Programs to Build Community: Case Study with Charity Technology Trust

Amy Sample Ward

This afternoon I had the pleasure and honor of spending a few hours with members of the Charity Technology Trust/Charity Technology Exchange team, part of the TechSoup Global network , exploring their options for creating programs or services to build and foster community throughout their network.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

[ASK AN EXPERT] Best Ways To Get Started Using Generative And Predictive AI For Nonprofits

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Todays question comes from a nonprofit employee who wants advice on how to get started with AI for nonprofits: Dear Charity Clairity, I know I should be using AI or ChatGPT to be more efficient in my work, but just dont know how to get started. To your success!

article thumbnail

[ASK AN EXPERT] What Are Some Foolproof Phrases And Words For Successful Fundraising Appeals?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. The human brain is simply wired to react when it hears this word.

article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

Science says: We’re wired for negative Sadly, our brains are wired to respond to negative messages. Negative events impact our brains more than positive events. All three approaches connect the charity with its donors by triggering an emotional reaction that acts as a motivator for them to give.

Fund 121
article thumbnail

[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? I hope this gives you some anchors to ground your acquisition strategy moving forward, — Charity Clairity. Please submit your question here.

Rate 131
article thumbnail

[ASK AN EXPERT] What’s Better: Asking For Too Little Or Too Much?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, I’m new to major gift fundraising, and struggle with how much to ask for. ” Essentially, it says the human brain compares subsequent options with one that came first and uses this as a means to make judgements.

Gift 118