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The Neuroscience of Purpose: Recharging in the Nonprofit World

ASU Lodestar Center

The story above is about how your brain works. Your brain has a part called the Prefrontal Cortex, or “PFC” (remember “Paula Front-and-Center”?). It directs our attention, is responsible for moral decision-making, allows us to empathize with others, and helps coordinate the thousands of signals rushing around your brain.

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Introducing the 2021 Classy Awards Leadership Council

Classy

Author of Measuring Social Change: Performance and Accountability in a Complex World , which received The Alliance for Nonprofit Management’s Best Book Award for 2020. Army Traumatic Brain Injury Program, developing the Army’s brain injury prevention and treatment strategies for soldiers . Kimberly Mitchell. Bernard Mauricia.

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professionals

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

These triggers spark your brain’s attention response by appealing to basic aspects of what makes us human. The triggers are: Automaticity: Uses specific sensory cues like colors, symbols, or sounds to get attention. Framing: Adapt or changes someone’s view of the world so they pay attention to you.

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Steven Johnson Key Note at Serious Games Conference

Beth's Blog: How Nonprofits Can Use Social Media

I'm live blogging from the Games for Change Conference in NYC. " In the book, he makes an argument for why playing digital games is good for their brains. Susan Seggerman, co-founder of Games for Change, introduced Stephen with a great story. " If each time you played chess, the basic rules were changed.

Game 50
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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

What’s the sound of your nonprofit’s brand? Colleen Fahey’s article, How Audio Enhances Your Brand Content: Find Your Signature Sound , provides guidance for how your nonprofit can strengthen its voice. Speak to the part of the brain that controls action-taking. Have you ever thought about it? You should.

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