Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you are using a RSS reader, evaluate if it is still works for you. For example, are you bookmarking everything you come across into del.icio.us Make Time for Reflection.

Awareness 101

Awareness Tips Social Media RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. What I found most valuable was the tip about getting a baseline measurement before you begin. (number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Great work. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. If you are using a RSS reader, evaluate if it is still works for you. For example, are you bookmarking everything you come across into del.icio.us

Social Media 99

Social Media Media Tips Social 99

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 30, 2007

I've been thinking a lot about Wendy Harmon's advice about ROI and Social Media: A project that won???t I'm working a "rubric" of different types of social media projects, from the easiest lowest risk to the more complicated and resource intensive. s a free social bookmarking service. Write down your successes.

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Social Media Bookmarking Media Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. The more interesting or relevant an item is, the more work they will do to share or respond to that item so interactions that require more effort are weighted higher. Working Wikily: The Power of the Newbie. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. Peter Campbell mentioned he had bump in traffic - so glad that it was worked both ways.

Reflection 76

Reflection Florida Social Media RSS 76