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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). However, not all activities are created equal, so to speak.

Metrics 71
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Happy Information Overload Awareness Day! Here's Some TIps for Reducing It!

Beth's Blog: How Nonprofits Can Use Social Media

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you.

Awareness 101
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My New Year's Resolution: Use Social Media Efficiently - 52 Tips

Beth's Blog: How Nonprofits Can Use Social Media

Great work. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. If you are using a RSS reader, evaluate if it is still works for you.

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Great reads from around the web on March 30th

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). " Simple Nonprofit Donor & Volunteer CRM & Email Marketing | Wishery – "Running a non-profit is hard work.

Web 132
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Digital Life Hacks: Savvy Social Media

Connection Cafe

Focus on the social channels that work with your brand. Pinterest and Flipboard are for bookmarking and content sharing. Influencer marketing is growing at a faster rate than all other types of marketing techniques, including paid advertising on social. Instead, try to tie social media engagement metrics to your larger goals.

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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic).

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Best of Beth's Blog 2008: Finding The Top Ten Posts In Less Than Five MInutes!

Beth's Blog: How Nonprofits Can Use Social Media

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Working Wikily: The Power of the Newbie. Donor Solicitation Techniques on Twitter.

ROI 50