Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. If not, why?

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Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2008

One topic that I regularly track are research reports, including demographic, technographics, and overall numbers for social media sites. I like to track the data, but also think about what it means for nonprofits. Twitter grader is a measure of authority and reach of a Twitter user. Twitter bookmarks on delicious.com.

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Twitter Practice Bookmarking Profile 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

I use a variety of tools for this analysis, including Google Analytics, Feedburner subscriber counts, and manually tracking comment to post ratios (typepad doesn't have a nifty plugin like wordpress to automate that grunge work) A tool that use to evlauate my content is PostRank. Measuring the Value of Your Blog.

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