Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
It is really bizarre, but this afternoon I've been struggling with the notion about the connection between individual adoption and organizational adoption of social media tools like Facebook or others. This is the Social = Me First meme , I have spoken on widely. How short was the hype cycle of MySpace? Of Facebook?
50 
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