Unpacking Engagement Metrics for the Nonprofit Blog
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 8, 2009
A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? " The areas of the blogging ROI analysis included: author contribution, readership growth, reader engagement, authority, cost, and value. Reader Sharing (bookmarked items).
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