The Science Behind Going Viral
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 12, 2013
One of the participants is Jonah Berger, Best Selling author of the book, Contagious. If you ask most social media “gurus,” they’ll tell you it’s all about getting lucky. Those six principles are the basis of my new book, Contagious: Why Things Catch On , and the first principle is Social Currency. Or they’ll talk about cats.
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