Eric Jacobsen Blog

OCTOBER 12, 2014

However, social media can be an effective marketing tool when it is designed and implemented in alignment with an overall marketing plan which includes traditional marketing (brand marketing, collateral, advertising, PR, digital and mobile marketing, etc.). Third, there is the "social media ROI" mistake. Question 3.

Los Angeles 68

Los Angeles Social Media Leadership Media 68

AccelEvents

JULY 7, 2021

Whether your goals are to nurture business relationships or generate brand awareness, events can be a powerful tool. How To Gain B2B Sales Through Digital Event Marketing Strategies. Track event ROI. It can be challenging to know how successful your event indeed was if you don’t measure or track ROI.

Marketing 97

Marketing Virtual Awareness Audience 97

Gyrus

AUGUST 23, 2024

An LMS is a digital platform that allows organizations to create, deliver, manage, and track the effectiveness of online learning programs. Digital communication: Since most employees work remotely, it’s hard to interpret a person’s message accurately without audio-visual cues.

Skills 59

Skills Leadership Communication Develop 59

Gyrus

AUGUST 23, 2024

An LMS is a digital platform that allows organizations to create, deliver, manage, and track the effectiveness of online learning programs. Digital communication: Since most employees work remotely, it’s hard to interpret a person’s message accurately without audio-visual cues.

Skills 52

Skills Leadership Communication Develop 52

Gyrus

AUGUST 23, 2024

An LMS is a digital platform that allows organizations to create, deliver, manage, and track the effectiveness of online learning programs. Digital communication: Since most employees work remotely, it’s hard to interpret a person’s message accurately without audio-visual cues.

Skills 52

Skills Leadership Communication Develop 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

Alfred Sloan used ROI in the 1920's at General Motors Source: Wikipedia I'm in the process of writing about and prepping several workshops for nonprofits about Social Media and ROI, known as "Return on Investment." ROI processes, particularly as part of the budgeting process , are familiar to many nonprofits.

ROI 74

ROI Social Media Media Measure 74

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Here’s how: Greater Return on Investment (ROI).

Virtual 84

Virtual Guide Registration Sponsor 84

Neon CRM

DECEMBER 14, 2023

The more accurate and insightful that executive directors and finance teams can be when predicting revenue, cost, and ROI, the better equipped their organization will be to sustain and grow its mission. This is especially true when it comes to budget projections that will help inform the strategy of your organization in the coming year.

Analysis 52

Analysis Project Donor Retention 52

AccelEvents

JULY 28, 2021

These metrics can work as lead generation tools or increase sales and marketing efforts post-event. . The Coronavirus pandemic forced the 2020 version of Pulse Everywhere to change it up into a hybrid event, fit with both onsite and digital participants. 4 Ideas for Hybrid Events.

Ideas 98

Ideas Metrics Hosting Virtual 98

AccelEvents

JUNE 24, 2021

This new reality and shifting landscape have created significant opportunities to use virtual and hybrid events — and the technology that powers them — to elevate brand awareness, increase demand generation, enhance user acquisition, and ultimately accelerate growth for your company or your clients. Live Events, Redefined.

Guide 93

Guide Virtual Registration Platform 93

NonProfit Hub

MARCH 2, 2021

Julia Campbell is on a mission to make the digital world a better place. Julia is the author of Storytelling in the Digital Age: A Guide for Nonprofits and has a new book coming out this fall on nonprofit social media strategies. ” PETER ROSS : How to Measure the ROI of your Marketing Strategies.

Causes 92

Causes Consultant Empowerment Storytelling 92

AccelEvents

JUNE 23, 2020

And as event technology advances and people become more and more familiar with a digital format, the benefits of a virtual trade show become abundantly clear. A virtual trade show is a virtual event run in a digital environment and hosted through a virtual platform. Here’s how: Greater Return on Investment (ROI).

Virtual 52

Virtual Guide Registration Sponsor 52

AccelEvents

JULY 14, 2021

Much like a traditional conference, a virtual conference is a conference held online or digital space. And, you can expand the scope of sessions offered, reach a wider audience, engage sponsors, and potentially generate higher revenues. Greater ROI. What is a Virtual Conference? How Do Virtual Conferences Work?

Virtual 98

Virtual Conference Library Hosting 98

.orgSource

DECEMBER 11, 2023

In an interview for our Book Association 4.0: We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Each of those stops are visits to isolated digital islands.

Tech 221

Tech Gartner Online Platform 221

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: He recommends building a promotional calendar that engages members at all points of their journeys, especially younger generations. “A

Video 221

Video Communication Create Strategy 221

Connection Cafe

MARCH 11, 2014

Idealware has really impressed me with the breadth of their research for nonprofits, and hearing first-hand their evaluation strategies will help you tell your ROI story. The Power of Technology and the Millenial Generation [#14NTCGenY]. Digital Marketing that Gets Results: 30 Ideas You can Use Monday Morning.

Time 41

Time Evaluation Social Media Blackbaud 41

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

How can we become digital archaeologists who use social media to dig up real time conversations to understand the right now? " In the chapter on listening in Josh Bernhoff and Charlene Li's new book, Groundswell , they point out that listening is nothing new - it's market research. What is listening?

Social Media 50

Social Media Media Social Case Study 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Armano describes this as digital anthropologists sifting through qualitative data and metrics to reap insights. Yesterday, I interviewed Jake Brewer who is the Internet Manager at the Energy Action Coalition about how they use metrics to generate insights about their YouTube Channel. “We If we get 1,000 video views that is good.

Story 72

Story Learning Organization Social Media 72

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2006

The article goes on to point that while the novelty is wearing off for some social media consumers (aka "younger people" or what has been dubbed "digital natives"), it doesn't necessarily mean that people will stop using them alltogether. Work with them to create a framework for measuring the ROI of your blogging efforts.

Social Media 50

Social Media Media Social Social Network 50

AccelEvents

AUGUST 21, 2020

Sometimes your event will generate a lot of interest from people who would not be able to attend in person. There are lots of unique opportunities presented in the digital format. . You can offer packages for the physical space, the digital space, or both! Greater ROI. Reduced Travel Costs.

Virtual 91

Virtual Sponsor Registration ROI 91

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Eldr : News for the 60+ generation.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Direct Mail typically generates a 0.5% Eldr : News for the 60+ generation.

Demographics 34

Demographics Social Media Advocacy Online 34

AccelEvents

AUGUST 21, 2020

Sometimes your event will generate a lot of interest from people who would not be able to attend in person. There are lots of unique opportunities presented in the digital format. . You can offer packages for the physical space, the digital space, or both! Greater ROI. Reduced Travel Costs.

Virtual 52

Virtual Sponsor Registration ROI 52

Nimble AMS

DECEMBER 9, 2023

To ensure your association gets an ROI on your upcoming events, it’s crucial to invest in your volunteers. Try promoting testimonials from previous sponsors to build further credibility in your sponsorship program and assure companies of their ROI when they choose to partner with your association. Make sponsorships easy to purchase.

Associations 78

Associations Volunteer Sponsor Registration 78

Nonprofit Tech for Good

JUNE 5, 2014

Over the last two months Nonprofit Tech for Good presented a free webinar based on the newly released book Mobile for Good: A How-To Fundraising Guide for Nonprofits. Nonprofits must now communicate with five generations of donors , supporters, and communities served: 1. Silent Generation (Born 1925-1945, aged 69-older).

Mobile 201

Mobile Chapter Fundraising YouTube 201

Nimble AMS

APRIL 11, 2022

To ensure your association gets an ROI on your upcoming events, it’s crucial to invest in your event volunteers. ? Try promoting testimonials from previous sponsors to build further credibility in your sponsorship program and assure companies of their ROI when they choose to partner with your association. . Offer event volunteers?discount

Associations 124

Associations Volunteer Sponsor Registration 124

Care2

JULY 11, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" JO: So weve read the book, loved it, and want to keep the conversation going. Whats next?

Social Media 28

Social Media Authoring Media Advocacy 28

Bloomerang

OCTOBER 2, 2021

If you’re looking at your technology budget and wondering whether you’re getting your money’s worth, join Digital Strategist & Technology Coach Maureen Wallbeoff and learn exactly how to harness the power of your technology to help your organization grow. And, yes, Steven and I think we booked this date like in March or something, right?

Technology 107

Technology Video Nonprofit System 107

NTEN

FEBRUARY 17, 2010

Is the press release still the cornerstone of our recipe book? Slade is the Director of Digital Communications and oversees several Twitter accounts as part of work. Measuring ROI. The trick to demonstrating real ROI for a social media effort is to account for both. Personal v. Professional. Multiple Voices.

Social Media 86

Social Media Media Social Policy 86

Museum 2.0

AUGUST 14, 2008

This week, we're covering the second objective in Charlene Li and Josh Bernoff's book Groundswell : talking (chapter 6). ROI of Groundswell Talking My favorite part of Groundswell is the in-depth breakdowns of costs and benefits of Web 2.0 Should museums be looking at groundswell talking in terms of ROI? The first is shouting.

Museum 20

Museum San Francisco Myspace Comment 20

Nonprofit Tech for Good

JANUARY 18, 2011

The blog has been the key standardized staple that helps to regularly generate content for readers, which then is further shared via Twitter and Facebook. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Currently, WITNESS’ ROI tracking is measured by way of increase in awareness and donations.

Social Media 215

Social Media Examples Interview Media 215

Care2

JUNE 1, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" MANY digital media sources -- including addressable TV commercials -- will supplant direct mail.

Mail 47

Mail Social Media Online Advocacy 47

Care2

AUGUST 29, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clint OBrien: What inspired you to write this book?

Social Media 28

Social Media Advocacy Saudi Arabia Journal 28

Care2

SEPTEMBER 4, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Clint OBrien: What inspired you to write this book?

Social Media 28

Social Media Advocacy Saudi Arabia Media 28