Eric Jacobsen Blog

OCTOBER 11, 2020

Today, we look back to 2016 : 2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. When the book was published, Paul kindly answered the following questions about the book : Question: What drove your decision to write this book?

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Story Storytelling Chapter Teach 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2013

The annual SXSW Interactive Festival is a geek home coming for those who work on the web, social media, and gaming. Nonprofit Social Media Managers Enter The C-Suite: Peer To Peer. The c-suite has just approved your strategy to leverage networks and social media for your mission. Measuring Social Change & Media: Beyond BS.

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Interaction Instructional Design Measure Badge 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 24, 2013

Two weeks ago, I was lucky enough to be in New Zealand, leading a workshop on social media and I facilitated a module on mindful social media. Peter greeted me at the airport and as I got into the car I noticed a copy of Rheingold’s book NetSmart in the back seat. ” Distraction by shiny objects is not new.

Attention 116

Attention New Zealand Mind Technique 116

Eric Jacobsen Blog

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies.

Story 48

Story Storytelling Chapter Teach 48

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The description: Using Social Media to Engage and Inspire Your Alumni Network. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

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Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”

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Blended Measure Chapter Picture 137

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 3, 2012

This book is a gem. Each chapter starts with a personal story that illustrates a concept related to managing unproductive distractions. What’s refreshing and different about this book is that it isn’t about trying to get everything done efficiently. He suggests setting year-long goals.

Reflection 104

Reflection Technique Journal Teach 104

Nonprofit Tech for Good

JULY 22, 2024

Brett’s approach is both unique and inspiring, seamlessly blending time-tested fundraising techniques with his trademark humor and heartfelt enthusiasm during live auctions and fund-a-need paddle raises. He has over 12 years of broadcast TV and digital media marketing and sales expertise that he uses to help promote his auctions online.

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Fundraising Jordan Los Angeles Texas 216

Eric Jacobsen Blog

OCTOBER 10, 2016

Last month brought the much anticipated release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies.

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Storytelling Chapter Story Teach 40

Eric Jacobsen Blog

SEPTEMBER 5, 2016

Because, Thursday, September 8 brings the official release of Paul Smith 's new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Today, Paul kindly answered the following questions about his new book : Question: What drove your decision to write this book? This is a great week.

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Teach Story Storytelling Chapter 40

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics. Avinash has just published his second book, Web Analytics 2.0. What I like best is that it takes the mystery out of social media metrics. With social media and on the web, experiments are fast, cheap, and scalable.

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Analytics Web Screencast Metrics 94

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2016

As we wrote chapters on the book, we examined our own unhealthy habits and experimented applying some of the methods. It is a simple technique: 1) notice the habit; 2) Ask yourself what you are getting out of it in the moment. Habit change research was one of our favorite rabbit holes to explore.

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Work Journal Awareness Interview 64

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 30, 2010

Allison Fine and I have been thrilled with the reception that our book, The Networked Nonprofit , has received. I wanted to share a few recent posts that I’ve enjoyed and a couple of upcoming book events. It describes social media for social good that is so obnoxious that it feels like spam.

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Network Boston Spam Skype 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Networked NGOs and Social Media Integrated Into Organizational Communications.

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India NGO Network Exercise 103

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 3, 2015

The book shares how and why our mind pays attention to some events, ideas, or people and not others. The book goes into detail about each of these triggers, describing how they work and examples of how organizations and people capture attention. It is based on reciprocity. He wanted to be Batkid.

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Attention San Francisco Statistics Pennsylvania 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. It is a look at measurement and learning practices when social media is in the mix.

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Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2010

Unlike fellow nonprofit book nerd, Rosetta Thurman , I am way behind on my nonprofit book summer reading list. My blog is the July 15th stop on Clay Shirky’s virtual book tour for his recently published book, Cognitive Surplus: Creativity and Generosity in A Connected Age. “Start small.

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Participatory Lesson Social Media Chapter 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2009

Crowdsourced Haircut by Tracy the Astonishing The book I'm working on with Allison Fine includes a chapter on crowdsourcing. Crowdsourcing is the technique of allowing many people to provide feedback, advice, knowledge, expertise or ideas for a project or create collective intelligence for an issue.

Work 50

Work Blended Case Study Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

I'm not sure that I have formally announced that Allison Fine and I are working on a book (here's her blog post ). The book will take a look at how social media is facilitating a shift from organization to working in a more networked way. We've been working on what started out as the a chapter on Metrics and ROI.

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Learning Technique Metrics Kiva 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2009

My presentation is based on Chapter 3 of NTEN's book. The chapter includes detailed checklists, case studies, and how-to steps for analyzing ROI for nonprofit technology projects. Paul has to use ROI techniques to help the organization make the best decision. My presentation is based on Chapter.

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ROI Slides NTEN Reflection 85

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission."

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ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 23, 2019

They’re looking for an institution that catches their eye, so your technique for becoming their first choice needs to have a fresh, new spin each year. Nearly 2/3 of teens use social media to inform their college decision. If you’re not putting your best foot forward on social media, you’re not reaching them!

Student 25

Student Marketing Social Media Teen 25

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2008

Learning how to listen using a couple of social media tools and the active task of listening is something that can be easily learned in a few hours and if an organization invests 1-5 hours per week in this task it will definitely return value to strategy development. "Learning from what your customers are saying." Why Important.

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Wiki Module Social Media Beginner 50

NTEN

SEPTEMBER 8, 2010

In my recent chapter “Managing Fundraising and Building Communities Online” in the book Internet Management for Nonprofits (Wiley, April 2010), I write in depth about one method to tackle the subject – what are organizations across the country doing? She also contributed a chapter to Internet Management for Nonprofits.

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New York City Campaign Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2008

There were a number of social media influentials who reached out to their networks helping to contributing to a community culture of giving on Twitter. I also learned that one-on-one donor solicitation techniques can also work and some of the challenges of being able to track the velocity or flow of networked donations.

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Analysis Twitter Giving Ethiopia 87

Museum 2.0

SEPTEMBER 18, 2013

I''ve seen this line of questioning almost completely disappear in the past two years due to many research studies and reports on the value and rise of participation, but in 2006-7, social media and participatory culture was still seen as nascent (and possibly a passing fad). In 2008, the conversation started shifting to "how" and "what."

Museum 45

Museum Question Participatory Vietnam 45

Bloomerang

JUNE 11, 2021

So she’s talking about what does it look like to bring folks together about STEM education and how do we talk to donors and our volunteers and our, you know, supporters of any kind about the work that we’re doing using different techniques that ground us. Adam Grant, his book is right next to me. . It is brilliant.

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People Community Video Podcast 80

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2012

Book Giveaway: I’ll buy a copy of Marketing in the Round for the commentor who answers this question: ”How could Marketing in the Round help your nonprofit get more out of its marketing efforts?” ” So, read on to learn more about the ideas in the book and leave a comment below. Winner will be selected on Friday.

Marketing 101

Marketing Integration Campaign Develop 101

Museum 2.0

APRIL 25, 2011

I've seen this line of questioning almost completely disappear in the past two years due to many research studies and reports on the value and rise of participation, but in 2006-7, social media and participatory culture was still seen as nascent (and possibly a passing fad). In 2008, the conversation started shifting to "how" and "what."

Question 49

Question Participatory Museum Vietnam 49

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 10, 2009

The NY Chapter of the Red Cross offers Ten Tips in this YouTube Video. The conference will showcase NTEN's new book about mission-driven technology. Steve Heye has been blogging chapters in the book for the past few weeks. Charlene Li's latest slide deck about engagement, relationships, and social media.

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Nptech Social Media Ning Media 91

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 1, 2011

I found this video interview of Robert Scoble with Howard Rheingold about Scoble’s curation techniques and tools. Bruce Lesley is one of a growing number of nonprofit executive directors and senior leaders that use Twitter.

Content 101

Content Children Policy Channel 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

It was good opportunity for me to look back at the crowdsourcing chapter in our book, The Networked Nonprofit , and update the examples and thinking. The presentation was followed by a discussion about how one might evaluate efforts to engage crowds. Social media accelerates the crowdsourcing process – it can happen faster.

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Measure Fund Impact Minnesota 96

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2012

But I also love using those pens for visualization techniques and especially to sketch out charts and graphs. I did a deep dive on data visualization techniques while working on a chapter of my next book, Measuring the Networked Nonprofit , with co-author KD Paine. That’s when I heard about the book, “ I Love Charts.”

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Chart Technique Wiki Chapter 102

NTEN

JUNE 18, 2009

Remember, a good, credible ROI process incorporates story telling techniques that are designed to sell the value of the project to decision-makers. Author's Note: You may be wondering why a social media specialist would have an interest in writing about the traditional ROI processes? Don't ignore intangibles. So, stay tuned.

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Measure ROI Technology Metrics 76

Eric Jacobsen Blog

SEPTEMBER 6, 2010

. -- Eric Jacobson -- formerly a Senior Vice President at Penton Media in Overland Park, Kansas (Kansas City, MO). Monday, September 6, 2010 Keys To Telling A Good Story In Your Presentations Joey Ashers new 100-page book, 15 Minutes Including Q&A provides a "plan to save the world from lousy presentations," proclaims Asher.

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Story Kansas City Mentoring Kansas 51

Eric Jacobsen Blog

DECEMBER 1, 2010

What youll read is primarily based on what Ive learned from a variety of mentors, co-workers and supervisors over the past 30 years. -- Eric Jacobson -- formerly a Senior Vice President at Penton Media in Overland Park, Kansas (Kansas City, MO). When Armstrong isnt writing books, shes reading. based in Overland Park, KS.

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Evaluation Kansas City Mentoring Kansas 54

Beth's Blog: How Nonprofits Can Use Social Media

JULY 6, 2006

She offered me a review copy of her recently published book Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. So, what's this book about? I wrote the book to demystify marketing so everyone from a PTA mom to a nonprofit executive could use marketing to accomplish more good in the world."

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Marketing Cambodia Netsquared Chapter 50