What you need to do NOW to make sure your digital ads program is ready for election season
M+R
JUNE 4, 2024
Additionally, for placements like online video, streaming services, and Connected TV, we expect that the long-running trend of more and more folks cutting the cord will continue to make this kind of inventory much more competitive. Our partner, Viant, predicts that 67% of broadcast TV dollars will be going to digital video this year.
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