The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

.orgSource

APRIL 1, 2024

Mainstream Video Video isn’t new. But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. The trick is to be consistent.

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Trend Influence Taxonomy China 221

NCE Social Media

FEBRUARY 2, 2010

His website, Socialnomics , has a video about the return on investment (ROI) of social media. You’ve seen a previous video from him on our blog on the use of social media in the world and one of him describing the future of social media. If you use of social media, have you considered the ROI?

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ROI Social Media Media Social 109

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

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Content Ideas Nonprofit Interview 240

Nonprofit Tech for Good

MARCH 6, 2013

Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about. Still, understand that the content your nonprofit blog publishes, the higher your ROI. Still, understand that the content your nonprofit blog publishes, the higher your ROI. Share and Comment on Breaking News.

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Content Ideas Nonprofit Interview 219

See3

AUGUST 21, 2014

How do you make video work for your organization? See3 has been doing awesome impact video for a decade now, and there are a few things we've learned that may surprise you. We recently did a guest both on Beth Kanter's blog with some of our best tips for how to make your investment in video a success. […].

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Video Tips Work Organization 93

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

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Practice Organization Nonprofit Content 36

Association Analytics

SEPTEMBER 27, 2023

Provide a Benefit Analysis ROI in Focus: While emotional appeals are powerful, it’s also crucial to underscore the tangible benefits. While proving ROI on analytics (and other systems, e.g. your AMS) can be difficult, a benefit analysis provides directional ROI on the key areas that you and your association care about.

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Analytics Analysis ROI Associations 169

Nonprofit Tech for Good

AUGUST 1, 2011

The rise of the Social Web in recent years has dramatically changed how your supporters consume and share your nonprofit’s blog content. Odds are, if your blog has not been redesigned in the last few years, then it’s time to consider a relaunch. Oceana :: oceana.org/blog. Mercy Corps :: mercycorps.org/blog.

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Design Web Widget Social 196

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. It’s obvious to anyone who spends time online that video is taking over the internet. 92% value the investment they have made in video. 92% value the investment they have made in video.

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Video Communication Strategy Stats 139

Nonprofit Tech for Good

JULY 20, 2010

There are now over 143 million blogs on the Internet and when I launched Nonprofit Tech 2.0 But within a few months it was clear that blogging was the missing piece in my online communications strategy. But within a few months it was clear that blogging was the missing piece in my online communications strategy.

Content 220

Content Ideas Organization New York 220

Nonprofit Tech for Good

MAY 7, 2012

in August 2009 and within a few months came to the conclusion that blogging had been the missing piece in my social media campaigns. received 93,000 visits and as traffic grows consistently from month to month so does my ROI. Thanks to the Social Web, there is no shortage of possible topics for your nonprofit to blog about.

Content 125

Content Ideas Nonprofit Interview 125

TechImpact

OCTOBER 2, 2014

Email marketing ROI is around 4,300%. According to a recent study conducted by the Direct Marketing Association, email marketing has a 4,300% ROI , which is comparable to direct traffic, CPC, and even organic search traffic. The undisputed king of online engagement is video. 50% of the ROI of a pin can happens after 2.5

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Stats Content Marketing Change 226

Nimble AMS

JUNE 6, 2023

TECH TIP: With Nimble AMS, you can leverage myTrailhead , a free training platform with engaging content like videos, gaming elements, and quizzes to increase staff technology adoption and boost employee retention. Showcasing this value will ensure your board knows your future technology ROI. Automation. User-friendly data.

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Adopt Associations Software Management 117

.orgSource

AUGUST 28, 2023

YouTube—Research who is featured on TED Talks or other video productions. Make it Easy Once you’ve identified a prospect, make playing on your team an opportunity that’s easy, fun, and offers some kind of ROI. They may be eager for greater exposure. Do any of your members have their own channel?

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YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

MARCH 24, 2011

They are simply tools that can result in high ROI for your nonprofit, but only if the person sharing Status Updates, Twittering, and Checking-in on behalf of your nonprofit has the right skills, experience and training to make social media produce results. Fresh content drives the Social Web. 2) Is mobile. The Internet has gone mobile.

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Social Media Skills Media Management 252

Nonprofit Tech for Good

JANUARY 22, 2013

There’s always room for improvement and unfortunately overconfidence in social media skills prevent many nonprofit staff from getting training that could significantly increase their social media ROI (Return on Investment). If all your tweets are marketing or fundraising focused, then your are hampering your ROI. Google, etc.

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Social Media Train Training Media 271

Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Build Media 234

Nonprofit Tech for Good

JULY 11, 2012

The estimates below allow for the time required to research and create content for your social media campaigns, the actual time spent engaging and participating in your nonprofit’s online communities, and the time necessary to monitor and report ROI. Facebook, Twitter, YouTube, and Creating Video Content : 15 Hours Weekly.

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Social Media Media Ning Social 227

Achieve

SEPTEMBER 5, 2024

Making data-driven decisions protects your assets and investments, increasing the chance that the new strategies you implement will help the organization reach its goals and yield a positive ROI. Blog posts, videos, presentations, discussion topics, and more should be timely and relevant to your members.

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Online Associations Metrics ROI 52

NTEN

JANUARY 14, 2009

Tracking the first part is easy, whether you're using direct mail, TV ads, email, or your blog. Let's say you create a video with the aim of changing the way Americans think about Muslims. At the end of the video, you ask viewers to sign a petition at your site. How would you measure the ROI of the video? .

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ROI Social Media Media Social 66

Forj

MARCH 8, 2017

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. Videos are a great way to reach your audience and resonate on a personal level. Video can be a scary thing, especially if you’re the one in it.

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Video Process Campaign eLearning 28

Nonprofit Tech for Good

NOVEMBER 29, 2010

Blog: BigCatRescue.org?/Blog. We have 325 social media sites that we post to regularly, but in addition to all of the ones that everyone knows about, two of the most effective are Posterous and TrafficGeyser because we can post once to these accounts and they syndicate out to hundreds of article, podcast, blog, video and photo sites at once.

Social Media 241

Social Media Interview Examples Media 241

Nonprofit Tech for Good

APRIL 7, 2011

Rather that keeping them separate, once they are merged to compliment one another, your nonprofit’s ROI begins to grow exponentially. 3) Add Flickr SlideShows or YouTube videos to content pages. 5) Embed “Recent Posts&# from your blog into your homepage. Integrating your nonprofit’s Web 1.0

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Social Media Integration Websites Widget 229

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

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ROI Results Community Online 66

M+R

JUNE 18, 2024

If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. Google’s initial testing showed only a 3% decline in ROI. If you’ve ever been relentlessly pursued by that one sweater you put in your cart that one time (like seriously, why is that sweater haunting me?),

Alternative 105

Alternative Google Audio Test 105

Byte Technology

JANUARY 14, 2022

Next, we created a marketing dashboard tool for scheduling and tracking social posts, email marketing blasts, and blog posting. We had their first of many, patient testimonial videos edited, branded, posted, and ready for promotion within their first few months. The monthly time bundles include marketing meetings and reporting.

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Marketing Broadcast Analysis Awareness 243

Nonprofit Tech for Good

FEBRUARY 8, 2012

Subscribe to social media and mobile technology blogs. Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Create an e-mail signature that includes your website, blog, and social networking links.

Social Media 254

Social Media Social Media Tech 254

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. Link to video on the HRW YouTube Channel. Integration of blog content. Link to YouTube video embedded on the Mercy Corps website.

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Newsletter Learning Social Media Social Network 222

Nonprofit Tech for Good

NOVEMBER 21, 2010

Blog: pancan.org/blog. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. I am tracking the ROI. I track the ROI a few ways. (1) Summary of ROI. Averaging over 400 video views per week on YouTube. Organization: Pancreatic Cancer Action Network. Website: pancan.org.

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Cancer Social Media Los Angeles Action 210

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Note from Beth: I’m planning a year-end campaign for one of my favorite charities and wanted some good tips on incorporating video. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. Video Can Help Boost Donations in End-Of-The-Year Fundraising by Michael Hoffman. How big is video online?

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Video El Salvador Donation Fundraising 107

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

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ROI Social Media Slides NTEN 50

Care2

OCTOBER 12, 2009

The energy and enthusiasm of cutting edge staff is infectious as they tell you about their tweets, Facebook posts, blog posts and goofy, cool videos they watch. Return on investment (ROI) of social media is a hot topic for both the nonprofit and for profit world. How are you dedicating staff and financial resources?

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ROI Social Media Measure Media 52

AccelEvents

JUNE 23, 2020

In short, a virtual trade show can: Provide a greater Return on Investment (ROI) than an in-person trade show. Here’s how: Greater Return on Investment (ROI). Virtual events, whether a virtual conference, trade show, or virtual expo, can provide significant ROI. Scheduled video, audio, or VR sessions.

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Virtual Guide Registration Sponsor 84

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

On June 25, 2009, I announced on my blog that I was five days away from a cross-country move and knew it would disrupt my routine, including my blogging routine. I didn't want the stress of writing posts or the stress of having a blog go dark and disappoint loyal readers. I've even lived blogged my vacations.

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Reflection Florida Social Media RSS 76

Nonprofit Tech for Good

JULY 9, 2012

To be successful on the Social Web, nonprofits need to have a presence on mutliple social networks and should be consistently creating content that can be shared on the Social Web, such as blog posts, photos, and videos. The popular misconception that the tools themselves i.e., Facebook, Twitter, Pinterest, blogging, etc.

Social Media 257

Social Media Media Management Social 257

See3

FEBRUARY 25, 2008

I was thinking about this when I saw this video, Pancake Man. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today! Make a Google Search Story Video in Under 5 Minutes Ready for Another Video Contest? Case Soup: Nonprofit Video Secrets Revealed!

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Technique Video YouTube FAQ 40