A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
If you have a much lower conversion rate, we recommend evaluating the page you are sending users to. Tip: To create a negative keyword, you can either click the check box next to the search query and click “add as a negative keyword” or you can navigate to the “negative keywords” section above the search terms section to add it.
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