sgEngage

MARCH 8, 2024

Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult. The only completely reliable metric to measure email performance is conversion rate, which presents its own challenges, since conversion rates always lag behind open and click rates.

Benchmark 89

Benchmark Blackbaud Report Online 89

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2013

I spent a year co-writing on a book, “ Measuring the Networked Nonprofit ,” with measurement guru KD Paine because I felt strongly focusing on vanity metrics such as follower counts or Facebook likes was a waste of time. I didn’t get asked ”What are the best tools to measure followers on Twitter?

Attitude 97

Attitude Social Media Measure San Francisco 97

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Create New Customers.

Marketing 246

Marketing Analysis ROI Picture 246

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

Measure 50

Measure Metrics Nonprofit Ratio 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2013

But it wasn’t until Active Voice brought on a full time evaluator that were we able to identify and actually measure the kind of shifts we think films can contribute to. This is now the core work of Active Voice, designing outcome-oriented strategies and implementing story-fueled, measurable campaigns. Measurement'

Measure 108

Measure Impact Evaluation Voice 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Know What Success Is. They shared the story of one of their YouTube videos getting 1.5

Measure 98

Measure Data Facilitation Teen 98

Association Analytics

MAY 4, 2023

Having these kinds of insights will make you a rockstar at your association because you’re tying decisions to data and showing measurable results. Even community managers can leverage their unstructured data (conversations) to help enhance your member experience (and really wow your boss!)

Analytics 321

Analytics Skills Knowledge Associations 321

Amy Sample Ward

FEBRUARY 1, 2011

Another topic that is of interest and can serve as a valuable launch pad for conversations and information, both for Romanian NGOs and organizations around the world, is a blog. But blogs can help your organization in a few key ways: Central Communication Hub. Think blogs are boring? How To Start a Blog.

Romania 237

Romania Create Organization Local 237

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Social Media Measurement is this month’s theme on the Zoetica Salon hosted on my blog Facebook page. I thought it would useful to have a more in-depth conversation in the Zoetica Salon with Dan so we could delve into KPIs for social media. Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel.

Feeds 104

Feeds Social Media Measure Summary 104

Beneblog: Technology Meets Society

JANUARY 29, 2010

This enables great conversations: the serendipity effect is huge. I just wanted to highlight three conversations I had today, each of which shows why this is such a great opportunity for Benetech to attend. The WEF is all about having a critical mass of incredible people. What a great kick-off for a day!

Conversation 100

Conversation Bangladesh Iraq Mentoring 100

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 12, 2013

The day ended with a curated conversation on “ Data, Transparency, and Impact ” facilitated by the amazing Erica Mills and with Jane Meseck (Microsoft), Paul Shoemaker (Social Venture Partners) and Eric Stowe (Splash). “Is measuring data about proving it or improving it?” Transparency and Measurement.

Seattle 99

Seattle Measure Data Hosting 99

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

Donor 274

Donor Track Facebook Campaign 274

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are.

Measure 102

Measure Social Media Media Benchmark 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

The comments in the thread were terrific and generated a blog post: [link]. Additionally, they start initial brainstorms and start generating idea – should it be a promotion, just a blog post, an email, etc. ” What are the metrics for measuring your content? They talk through all the various components.

Content 102

Content Measure Organization Strategy 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

Measure 104

Measure Twitter Campaign Celebrate 104

NTEN

OCTOBER 24, 2011

Though each tool is a little different, they all create opportunities for your organization to start conversations and to show the personal side of, and the personalities behind, your work. Measuring your activities is as important as what you’re posting, or how many times a day you post. Measuring is how you decide which is which.

Social Media 88

Social Media Measure Media Social 88

sgEngage

SEPTEMBER 4, 2023

Trends in Impact and Outcomes Reporting in Grantmaking Measuring the impact of your grantmaking can be difficult and time-consuming. In this session, Blackbaud Senior Product Manager Brenda Noiseux will walk through some best practices to measure impact in meaningful ways without requiring mounds of paperwork from your grantees.

Blackbaud 101

Blackbaud Denver Demographics Case Study 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 118

Measure Social Media Media Metrics 118

Beth's Blog: How Nonprofits Can Use Social Media

MAY 6, 2011

Conversation about FB Custom Tabs. They are “ learning in public &# on the wiki , paving the way for networked conversations with others. Here’s a best practice about Facebook that surfaced from the discussions. Facebook Custom Landing Tabs + Measurement = Best Practice. Why: Custom Landing Tabs. Principles.

Measure 104

Measure Facebook Practice San Francisco 104

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 116

Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Yesterday, I had the pleasure of hearing Chip Giller from grist.org give a talk at the Packard Foundation about their social media strategy and how they used measurement. The talk was so insightful that I’m sharing what I learned. Food and climate change are related, but most people don’t associate the two.

Measure 98

Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Starting Conversations.

Measure 97

Measure Social Media Media Social 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Social Media 99

Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Bloomerang

MAY 22, 2024

Whether it’s a blog post, article, or social media campaign, when you use Storyraise, the donation process seamlessly blends into the content, enhancing engagement and fostering a deeper connection with the cause.

Storytelling 79

Storytelling Digital Integration Blended 79

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. You will be able to set goals and measure outcomes more effectively, propelling your nonprofit towards impactful innovation.

Culture 90

Culture Create eBook Attitude 90

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., In addition to posting a total of 52 unique videos, featuring six staff members as ‘talent,’ our three measures for success had these outcomes: Engagement : On Instagram, we saw a 92% increase; TikTok had a 72% increase when compared to static Instagram posts.

Video 136

Video Social Media Evaluation Audience 136

Nimble AMS

MARCH 10, 2023

orgCommunity event featured interactive conversations led by engaging speakers , with decades of leadership experience in the association sphere. We spent our time in round table discussion with association leadership professionals , learning and sharing our own experiences. We hope you discovered helpful strategies in our blog.

Associations 113

Associations Leadership Arlington Wisconsin 113

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Check out our blog on overcoming your fear of dirty data. Read our blog on Creating a Data Culture for Your Association. Describe what you plan to improve and outline how you plan to measure it. Ask your colleagues questions. Remember, this is a long game.

Analytics 169

Analytics Language Associations Case Study 169

sgEngage

MARCH 19, 2024

They help you gather information, assess needs, measure outcomes, and build relationships with your grantees. Some questions may also be more suitable for a conversation than a written response. Creating a Meaningful and Measured Application Questions are powerful tools for grantmakers, but they need to be used wisely and well.

Application 86

Application Review Evaluation Reflection 86

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2011

Indeed, that was my theme for the day given that I facilitated a couple of morning conversations on that topic and then in the afternoon heard Ify Mora from the Barr Foundation ( [link] ) talk about how they use social network mapping to capture the relationships that have been built through their innovative Fellows Program.

Relationship 94

Relationship Measure Build Impact 94

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. It’s also objectively measurable through concrete KPIs.

Retention 96

Retention Management Tips Nonprofit 96

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. The post Demographics via Candid: Building a movement to promote equity in the social sector appeared first on Candid Blog.

Demographics 96

Demographics Build Social Green 96

Nonprofit Tech for Good

OCTOBER 1, 2020

1) Keep the Conversation with Donors Going. However, if you receive a small list daily or weekly and set aside 10 to 15 minutes each day or week, you can take small effective measures to retain these donors. Forms with the highest conversion rates are the simplest forms with the fewest clicks required for your donors to contribute.

Retention 342

Retention Donor Gift Rate 342

M+R

OCTOBER 22, 2021

As a digital advertiser, are you… Having oddly specific nightmares about conversion tracking. Now I’m resting easy, and only having the normal dreams about conversion tracking. . How will I be able to measure conversion rates and assess the strength of my program? …this is the conversation for you.

Phase 98

Phase Conversation Google Director 98

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. You can visualize the marketing funnel with Fifty & Fifty’s diagram that outlines the awareness, consideration, and conversation phases. Interactive.

Audio 86

Audio Podcast Content Phase 86